SEGA Corporation announces that the action puzzle game "Puyo Puyo" series celebrates its 35th anniversary in 2026. To commemorate this milestone, the "Dairensha!" project has launched. The 35th anniversary key visuals, logo, six theme artworks, and a project teaser site have been released. These artworks will be utilized as visuals to enliven the 35th anniversary in various initiatives and developments going forward. Various projects to celebrate the 35th anniversary will "chain" together one after another. Furthermore, new announcements related to the Puyo Puyo series are planned at milestone moments in the "Dairensha!" project, so look forward to future developments.
Teaser Site
35th Anniversary Logo and Six Theme Artworks Released
"Puyo Day 2026 Public Broadcast - Puyo Puyo 35th Anniversary Special" Airing
Welcoming gorgeous voice actors as guests, the broadcast will deliver plenty of content including a special 35th anniversary corner, the traditional support meeting, live manzai demo, and the latest information about "Puyo Puyo!! Quest".
"Puyo Day 2026 Public Broadcast - Puyo Puyo 35th Anniversary Special"
Broadcast Date and Time
February 1, 2026 (Sunday) 2:30 PM to 5:00 PM (scheduled)
Content
Public streaming of live broadcast
(Latest information introduction, Puyo Quest "live" support meeting, live manzai demo, and other fun projects planned)
Cast
Hisayoshi Suganuma (Voice of Suketoudara, Gogotte, and others)
Mie Sonozaki (Voice of Arle, Klug, and others)
Tomoko Kaneda (Voice of Carbuncle)
Mitsuna Nagashima (Voice of Towa)
Puyo Puyo series general producer: Mizuki Hosoyamada
Streaming URL
https://www.youtube.com/live/8yDvJmaMe8U
35th Anniversary "Dairensha" Project Announcements
Some initiatives of this project have been announced. More projects will continue to "chain" together, so please wait for updates.
"Puyo Puyo 35th Anniversary POP UP STORE" Opening from February 4 (Wednesday)
The Puyo Puyo 35th Anniversary POP UP STORE has been confirmed to open. Starting with Yokohama, it will be held at three venues nationwide. New merchandise featuring 35th anniversary illustrations will be available.
Additionally, for every purchase of ¥3,000 (tax included), customers will receive one randomly selected postcard (7 types total).
Event Overview
[Yokohama Venue]
Period: February 4, 2026 (Wednesday) to February 28, 2026 (Saturday)
Location: Marui City Yokohama B1F Calendarium
(2-19-12 Takashima, Nishi-ku, Yokohama, Kanagawa)
[Osaka Umeda Venue]
Period: February 7, 2026 (Saturday) to March 15, 2026 (Sunday)
Location: Kiddy Land Osaka Umeda Store
(Hankyu Sanbangai North Building B1F, 1-1-3 Shibata, Kita-ku, Osaka)
[Shinjuku Venue]
Period: March 5, 2026 (Thursday) to March 22, 2026 (Sunday)
Location: Annivroad by Bushiroad Creative Store
(Shinjuku Marui Annex 2F, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo)
Product Information
Puyo Puyo Trading Mini Acrylic Stand (9 types, random) / ¥880 (tax included)
Puyo Puyo Sticker Set (1 type) / ¥1,650 (tax included)
Puyo Puyo Puku Puku T-Shirt (1 type / L size equivalent) / ¥4,400 (tax included)
Puyo Puyo Trading Otedama (6 types, random) / ¥1,320 (tax included)
Puyo Puyo Shaka Shaka Acrylic Stand (1 type) / ¥3,300 (tax included)
Puyo Puyo Trading Long Acrylic Card (9 types, random) / ¥660 (tax included)
*The products shown are part of the lineup. For information on all products, please check the special site.
Special Site
SEGA Lucky Kuji "Sonic & Puyo Puyo" 35th Anniversary Release Confirmed
SEGA Lucky Kuji "Sonic & Puyo Puyo" 35th Anniversary is scheduled for release in June 2026 at convenience stores and various hobby shops.
The lineup celebrates the 35th anniversary of SEGA's two major characters with plushies, newly illustrated acrylic panels, mini character acrylic stands, badges, and A4 stickers.
Details about handling stores and items will be announced sequentially on the official website "SEGA Plaza".
Kuji Overview
SEGA Lucky Kuji "Sonic & Puyo Puyo" 35th Anniversary
Release Date: June 2026
Price: TBD
Handling Stores: Convenience stores, various hobby shops, etc.
Prizes:
S Prize: 35th Anniversary Sonic Plushie
P Prize: 35th Anniversary Arle & Green Puyo Plushie
A Prize: 35th Anniversary Newly Illustrated Acrylic Panel
B Prize: 35th Anniversary Newly Illustrated Mini Character Acrylic Stand
C Prize: 35th Anniversary Newly Illustrated Badge 2-Pattern Set
D Prize: 35th Anniversary Newly Illustrated A4 Sticker
Last Lucky Prize: 35th Anniversary Carbuncle & Shadow Plushie
*Subject to change during development.
*The content may change without notice.
*The release period may change due to various circumstances.
Official Site
"Sonic × Puyo Festival in Hankyu Sanbangai" Confirmed
To commemorate the 35th anniversary of "Sonic" and "Puyo Puyo", "Sonic × Puyo Festival in Hankyu Sanbangai" will be held at the shopping center "Hankyu Sanbangai" in Umeda, Osaka. During the period, the facility will be decorated with collaboration decorations and photo spots.
The event features limited novelty menu items at UMEDA FOOD HALL on North Building B2F, a "layered stamp rally" where participants complete artwork by touring the facility, and "game events" where visitors can challenge games on large screens.
For details such as event times and participation conditions, please check the official site.
Event Period: February 1, 2026 (Sunday) to March 31, 2026 (Tuesday)
Location: Hankyu Sanbangai, various locations throughout the facility
(1-1-3 Shibata, Kita-ku, Osaka)
Event Special Site
"[Oshi no Ko] × Puyo Puyo" POP UP SHOP Opening Confirmed
"[Oshi no Ko] × Puyo Puyo" POP UP SHOP will open at DiverCity Tokyo Plaza. In addition to merchandise sales featuring newly illustrated artwork, there will be a stamp rally where participants collect stamps placed throughout the facility to receive special stickers, and a lottery where visitors can win large acrylic figures.
Additionally, for every purchase of ¥3,000 (tax included) during the event period, customers will receive one randomly selected novelty bromide (12 types total).
Event Period: February 4, 2026 (Wednesday) to March 1, 2026 (Sunday)
Location: DiverCity Tokyo Plaza 5F, multipurpose space in front of UNIQLO
(1-1-10 Aomi, Koto-ku, Tokyo)
Official Site
©Aka Akasaka×Mengo Yokoyari/Shueisha・[Oshi no Ko] Production Committee
About "Puyo Puyo"
The "Puyo Puyo" series is an action puzzle game that has been loved around the world for over 30 years since its release. The first "Puyo Puyo" debuted in 1991 with MSX2 and Famicom Disk System versions, and in 1992, SEGA released arcade and Mega Drive versions. With its simple and easy-to-understand rules of connecting four or more "puyos" of the same color to clear them, cute characters, and game mechanics that introduced competitive formats for the first time in a falling action puzzle game, it became an explosive hit. The series has continued to evolve since then, expanding across various platforms including home game consoles, PCs, and smartphones, and is enjoyed by a wide range of people across generations.
Furthermore, as a JeSU (Japan esports Union) certified title, the series attracts attention in the esports scene where professional players compete, with fierce battles held domestically and internationally. In 2026, "Puyo Puyo" celebrates its 35th anniversary and will continue to deliver the fun of "chain reactions" to everyone!
Puyo Puyo Portal Site: https://puyo.sega.jp/portal/index.html
Puyo Puyo Official YouTube Channel: https://www.youtube.com/user/puyosega
Midoripuyo (Puyo Puyo Series Official) X: https://x.com/puyopuyo20th/
"Puyo Puyo" Series Titles Official Sites
"Puyo Puyo Tetris 2S": https://puyo.sega.jp/puyopuyotetris2/S/
"Puyo Puyo Tetris 2": https://puyo.sega.jp/puyopuyotetris2/
"Puyo Puyo eSports": https://puyo.sega.jp/PuyoPuyo_eSports/
"Puyo Puyo Puzzle Pop": https://puyo.sega.jp/puyopuyopuzzlepop/
"Puyo Puyo!! Quest": https://puyopuyoquest.sega-net.com/
