Further details have been announced for the DAIRENSA! project celebrating the 35th anniversary of Puyo Puyo, the action puzzle game series from Sega. The latest announcements include a collaboration with HAPIDANBUI from Sanrio Characters, a collaboration POP-UP with Kamun and Ant, and a collaboration with Canva, a design tool that anyone can use easily.
More projects celebrating the 35th anniversary are planned, and new announcements related to the Puyo Puyo series are scheduled at milestones of the DAIRENSA! project.
35th Anniversary DAIRENSA! Project
Some of the project's announcements have been revealed. Previous announcements (Chains 1 to 23) are available on the 35th anniversary special site. More projects are planned as the DAIRENSA! project continues.
35th Anniversary Special Site: https://puyo.sega.jp/35th/
Chain 24: Puyo Puyo × HAPIDANBUI Collaboration Decided
The first collaboration between Puyo Puyo and HAPIDANBUI, a unit of six boy characters from Sanrio Characters, has been realized. Two newly drawn collaboration key visuals are available. One shows the characters playing together happily, and the other has a colorful design showing HAPIDANBUI visiting the world of the Puyo Puyo game. A collaboration-exclusive music video for HAPIDANBUI's original song "HAPIDANBUI!!!" has also been released on the official Puyo Puyo YouTube channel. More projects are planned.
HAPIDANBUI's original song "HAPIDANBUI!!!" (Puyo Puyo Collaboration Remix Ver.)
Pop-up stores will also be held in turn in three cities, Tokyo, Osaka and Fukuoka, starting October 23 (Friday), 2026. A wide range of goods using collaboration-exclusive visuals will be available.
Puyo Puyo × HAPIDANBUI POPUP STORE
Event Details
Tokyo
- Dates: October 23 (Friday) to November 5 (Thursday), 2026
- Venue: Tokyo Station Ichibangai, Tokyo Character Street, B1F, wagon under the G staircase (1-9-1 Marunouchi, Chiyoda-ku, Tokyo)
- Hours: 10:00 AM to 8:30 PM (closes at 6:00 PM on the final day)
Osaka
- Dates: November 19 (Thursday) to December 3 (Thursday), 2026
- Venue: Namba Loft (Namba Parks 5F, 2-10-70 Namba-naka, Naniwa-ku, Osaka City, Osaka)
- Hours: 11:00 AM to 9:00 PM (closes at 5:00 PM on the final day)
Fukuoka
- Dates: December 10 (Thursday) to December 20 (Sunday), 2026
- Venue: LaLaport Fukuoka Loft (LaLaport Fukuoka 2F, 6-23-1 Naka, Hakata-ku, Fukuoka City, Fukuoka)
- Hours: 10:00 AM to 9:00 PM (closes at 8:00 PM on the final day)
Merchandise
Purchase Bonus
Details about the POPUP STORE are available on the official X account and the official website of ハピぽぷ.
- Official X: ハピぽぷ (@hapi_popu)
- Official website: https://hapi-pop.com/PH/
Chain 25: First Puyo Puyo × Kamun and Ant Collaboration POP-UP SHOP Decided
A collaboration POP-UP SHOP between Puyo Puyo and Kamun and Ant has been decided. Kamun and Ant is a character from South Korea with a total of 1.4 million followers on social media. The character has been developed since 2023 by kkamang, who lives in South Korea, and is expanding its activities in Japan, including POP-UP SHOPs in Tokyo, Osaka and Hakata.
The POP-UP SHOP will sell goods featuring colorful, pop collaboration visuals of Kamun and Ant, a character growing in popularity, and Puyo Puyo, which is celebrating its 35th anniversary. The shop will run for 10 days.
Event Details
- Event name: Kamun and Ant × Puyo Puyo POP-UP in Shinjuku
- Dates: October 16 (Friday) to October 25 (Sunday), 2026
- Venue: Shinjuku Marui Main Building, 2nd floor
- Hours: 11:00 AM to 8:00 PM
Merchandise
Purchase Bonus
Details will be announced on the official Kamun and Ant Japan Instagram account.
- Official Instagram: @kkam_ang_jp
Chain 26: Official Puyo Puyo Template Collection Coming to Canva
To mark Puyo Puyo's 35th anniversary, a collaboration with Canva, a design tool that anyone can use easily, has been decided. An official Puyo Puyo template collection of 101 templates in total, including templates using the illustration from the 35th anniversary key visual, will be available from 12:00 PM on October 19 (Monday), 2026.
The collection includes templates using newly drawn 35th anniversary illustrations featuring Arle, Carbuncle and other characters. The templates let users bring Puyo Puyo's cute, colorful characters into everyday designs, from social media posts to celebrations, game tournaments and school events.
Many templates for game communities are also provided, supporting everything from tournament announcements and participant recruitment to creating match brackets and announcing winners. They are intended to help organizers run tournaments that are easy to follow and lively, using official visuals.
The templates may be used for personal, non-commercial purposes only.
Available from: 12:00 PM on October 19 (Monday), 2026
Main Templates Included
- Social media: Instagram posts and Stories, X posts
- Game communities: Flyers for tournament announcements and participant recruitment, match brackets for esports and sports, winner announcements
- Celebrations: Group message cards for birthdays, graduations and more
- Education: Class duty rosters, class newspapers, certificates of commendation, presentations (self-introductions, research projects, school trips, book reports, quizzes)
- A special template celebrating Puyo Puyo's 35th anniversary (1 template)
Usage Examples
About Puyo Puyo
The Puyo Puyo series is an action puzzle game that has been loved around the world for more than 30 years since its release. The original Puyo Puyo appeared in 1991 on the MSX2 and Famicom Disk System, and in 1992 Sega released the arcade and Mega Drive versions. With simple, easy-to-understand rules of connecting four or more "puyo" of the same color to clear them, cute characters, and a versus format introduced for the first time in a falling-block action puzzle game, it became a major hit. The series has continued to evolve and has been released on home consoles, PCs, smartphones and other platforms, enjoyed by a wide range of generations.
It is also an official title of the Japan Esports Union (JESU) and attracts attention in the esports scene, where professional players are active and competitive matches take place in Japan and overseas. Puyo Puyo, which reaches its 35th anniversary in 2026, will continue to deliver the fun of DAIRENSA!
- Puyo Puyo Portal Site: https://puyo.sega.jp/portal/index.html
- Official Puyo Puyo YouTube channel: https://www.youtube.com/user/puyosega
- Official Puyo Puyo series X (みどりぷよ): https://x.com/puyopuyo20th/
Puyo Puyo Series Title Official Sites
- Puyo Puyo Tetris 2S: https://puyo.sega.jp/puyopuyotetris2/S/
- Puyo Puyo Tetris 2: https://puyo.sega.jp/puyopuyotetris2/
- ぷよぷよeスポーツ: https://puyo.sega.jp/PuyoPuyo_eSports/
- Puyo Puyo Puzzle Pop: https://puyo.sega.jp/puyopuyopuzzlepop/
- Puyo Puyo!! Quest: https://puyopuyoquest.sega-net.com/
