The skincare and fragrance brand ROAliv is set to add a new product to its Honey Luster lip serum lineup: the Honey Luster Neo, a tint-type lip serum available in 6 shades from July 23, 2026 (Thursday).
Airy to wear.
A new-sensation*1 watery tint lip
The Honey Luster Neo is designed for those who want to enjoy lip makeup even with sensitive or chap-prone lips. Using a water-based liquid texture enriched with Hokkaido-grown acacia honey2, vitamins3, and beauty ingredients*4, the formula delivers vivid color and sustained moisture. It reproduces the moisturizing power of the original Honey Luster through a new tint-type approach.
The refined shades are designed to blend naturally with various complexions, and can be layered generously without the need for a lip balm underneath. As moisture evaporates after application, a thin oil film forms on the lips, leaving a fresh, natural glossy finish.
*1 Within ROAliv *2 Honey (moisturizing ingredient) *3 Biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol (all skin-conditioning ingredients) *4 Royal jelly extract, yeast extract, Schizosaccharomyces/fig fruit ferment filtrate, biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol, white clover extract (all skin-conditioning ingredients), ceramide AP, ceramide NG, ceramide NP (all moisturizing ingredients)
Honey Luster Neo
Confusion / Tender Me / Canelé / Longing / Murmur / Ardent
[Lip Color Serum]
Product name: H Luster Neo
All 6 shades, ¥3,400 (excl. tax) / ¥3,740 (incl. tax) each
Available July 23, 2026
A fresh, natural gloss with vibrant color — a tint-type lip serum
Retaining the high moisturizing effect and gentle touch of the original Honey Luster, the Honey Luster Neo enhances color intensity and longevity in a tint formula. A water-based liquid spreads fresh and smooth on the lips, formulated with Hokkaido-grown acacia honey2 and the same beauty ingredients4 as the original. Color appears immediately upon application. As moisture evaporates, a thin oil film forms, keeping the natural glossy finish and color in place — no lip balm required, even through a busy day.
*2 Honey (moisturizing ingredient) *4 Royal jelly extract, yeast extract, Schizosaccharomyces/fig fruit ferment filtrate, biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol, white clover extract (all skin-conditioning ingredients), ceramide AP, ceramide NG, ceramide NP (all moisturizing ingredients)
Colors: Refined Nude Shades That Blend with the Skin
A color lineup of beige pinks, milky browns, and brownish reds, each calculated to blend naturally with the complexion.
CONFUSION
A beige pink that makes lips look naturally beautiful. A softly muted color inspired by delicate, wavering emotions.
TENDER ME
A milky brown with a warm, gentle feel. A touch of red flatters the complexion for a calm, composed impression.
CANELÉ
A coral brown reminiscent of a freshly baked, sweet canelé — a stylish shade that lends a sense of intention to the lips.
LONGING
A muted pink sitting between warm and cool tones, born from the desire to brighten the face without clashing with the complexion.
MURMUR
A soft, understated orange beige. A nude shade that appears natural yet refined.
ARDENT
A brownish red with a quiet hint of warmth, evoking restrained passion. A choice for when the lips are meant to be the focal point.
Key Features
A New-Sensation*1 Watery Tint
An oil-in-water formula combining a water-based liquid with oils, color pigments, tint ingredients, honey2, and beauty ingredients4. On contact, the formula spreads across the lips like a serum; as moisture evaporates, it transforms into a thin oil film, keeping lips moisturized and color vibrant.
A Honey Serum Formula Kind to Lips
Formulated with Hokkaido-grown acacia honey2, royal jelly extract5, plant extracts6, and various vitamins7 to protect lips prone to dryness and chapping.
A New-Sensation*1 Fresh, Natural Glossy Finish
The finish sits between a high gloss and a matte — a new-sensation*1 texture that gives a fresh, natural shine. Suitable for everyday wear and special occasions alike, it creates a minimal, refined appearance as though the bare lips are naturally well-moisturized.
A Calming, Sweet Honey-Like Scent
A sweet, gentle fragrance that adds a soft, comforting note with each application throughout the day.
*1 Within ROAliv *2 Honey (moisturizing ingredient) *4 Royal jelly extract, yeast extract, Schizosaccharomyces/fig fruit ferment filtrate, biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol, white clover extract (all skin-conditioning ingredients), ceramide AP, ceramide NG, ceramide NP (all moisturizing ingredients) *5 Royal jelly extract (skin-conditioning ingredient) *6 Schizosaccharomyces/fig fruit ferment filtrate, white clover extract (both skin-conditioning ingredients) *7 Biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol (all skin-conditioning ingredients)
Series Line Up
Honey Luster
Honey
Like a honey pack — a colorless lip serum. The standout product of the Honey Luster series, featuring a clear, honey-like texture. Hokkaido-grown acacia honey2 and 3 types of beauty ingredients8 are used at twice the concentration of the color variants. The rich texture clings to lips. Can also be used as a base coat or gloss.
Honey Luster
Baby / Velvet Sugar / By Love / Little Hug / Cashmere / Devotion
A gloss-type lip serum that moisturizes with a hint of color. A two-layer formula featuring a color layer with Hokkaido-grown acacia honey2, beauty ingredients4, and color pigments, along with a rich, honey-like care layer. Shake and apply for a glossy lip effect. Can be used on its own, layered over lipstick, or as a lip base.
Honey Luster Neo
Confusion / Tender Me / Canelé / Longing / Murmur / Ardent
A fresh, natural gloss with vibrant color — a tint-type lip serum. A water-based tint rouge formulated with Hokkaido-grown acacia honey2 and the same beauty ingredients4 as the original Honey Luster. Color appears immediately on application, and as moisture evaporates, a thin oil film forms for lasting natural gloss and color.
*2 Honey (moisturizing ingredient) *8 Yeast extract, Schizosaccharomyces/fig fruit ferment filtrate, biotin (all skin-conditioning ingredients) *4 Royal jelly extract, yeast extract, Schizosaccharomyces/fig fruit ferment filtrate, biotin, ascorbyl tetraisopalmitate, tocopherol, panthenol, white clover extract (all skin-conditioning ingredients), ceramide AP, ceramide NG, ceramide NP (all moisturizing ingredients)
Available at ROAliv Stores Nationwide
The Honey Luster Neo will be available at ROAliv directly operated stores, including Lumine Shinjuku 2, GranSta Marunouchi, Keio Shinjuku, Kilelina Keio Kichijoji, Lumine Omiya 2, Yokohama Joinus, Perie Chiba, Takashimaya Gate Tower Mall, Kintetsu Abeno Harukas, LUCUA iLE, Tokyu Department Store Sapporo, Sendai Parco 2, and Shibuya Scramble Square.
For the full store list, visit: https://www.roaliv.jp/shoplist/
