A premium ice cream brand that spent seven years in development and over 1,000 trial batches perfecting its signature caramelized crust is heading to Osaka for its first-ever department store event. BRULEE, produced by Ohayo Dairy Products, will hold a limited pop-up at the Hankyu Umeda Main Store from July 8 to 14, 2026.
Seven Years of Development, One Signature Texture
BRULEE is built around a single distinctive feature: a thin, crackling caramelized surface applied to milk ice cream using a proprietary, patented production method developed by Ohayo Dairy. The caramelized layer uses a custom blend of multiple sugars, dialed into what the brand describes as the optimal ratio for flavor and texture. Breaking through it reveals creamy fresh-milk ice cream underneath.
The ice cream launched in 2017 after roughly seven years of development, and in 2022 won the Grand Prix at Japan's largest frozen food and ice cream popularity vote. It has since attracted a following among visitors from Taiwan, South Korea, Hong Kong, and other parts of Asia through social media.
Event Overview: "Experience BRULEE with All Five Senses"
Dates: July 8 (Wed) to 14 (Tue), 2026
Venue: Hankyu Umeda Main Store, Basement 1F, Tree Terrace
The pop-up brings together the full BRULEE lineup alongside two items making their debut at this event: an eat-in dessert supervised by a noted Tokyo patissier, and a new pistachio flavor exclusive to this location.
Eat-In Limited: BRULEE CRÈME DE MARRON, Supervised by équilibre's Junji Tokunaga
Price: ¥1,320 per piece (tax included) | Eat-in only | Limited to 50 per day (while supplies last)
Junji Tokunaga, owner-chef of the Tokyo patisserie équilibre in Meguro, created this eat-in dessert in collaboration with the BRULEE team. Known for his philosophy of "balance" in pastry, Tokunaga built the dish around French-sourced chestnut paste applied over BRULEE MILK, one of the standard flavors. Inside the chestnut cream sits a marron glacé with a gentle sweetness and a light fresh cream. The combination of caramelized crust, dense milk ice cream, and chestnut layers is available only at this event.
New Flavor: BRULEE PISTACHIO
Price: ¥825 (eat-in) / ¥810 (take-out) per piece, tax included
BRULEE PISTACHIO uses a blend of multiple pistachio varieties, roasted to bring out a rich, naturally fragrant flavor without any artificial colorings or flavorings. The new flavor will be sold exclusively at the Hankyu Umeda store during the event period.
Standard Lineup
BRULEE ALMOND CARAMEL
¥660 (eat-in) / ¥648 (take-out) per piece, tax included
Roasted almond pieces add a three-dimensional crunch to the caramelized base.
BRULEE CHOCOLATE
¥440 (eat-in) / ¥432 (take-out) per piece, tax included
Made with cacao mass sourced from the Dominican Republic, with red wine added as a finishing touch for an adult-leaning flavor profile.
The flagship BRULEE MILK will also be available throughout the event.
