An official POP UP STORE for the popular overseas animated series Helluva Boss (ヘルヴァ・ボス) is opening at Sunshine City Alta in Tokyo for a limited time, from October 22 (Thursday) to November 3 (Tuesday, national holiday), 2026. The event is hosted by Infolens Co., Ltd., which imports, manufactures, and sells entertainment merchandise.
Held to commemorate the streaming of Helluva Boss Season 3, the store sells a selection of popular items and offers a Halloween-design purchase bonus. Visitors can enjoy the Halloween season with the I.M.P. crew.
Venue Information
- Store name: "Helluva Boss POP UP STORE"
- Location: Sunshine City Alta, 1F Event Space, 3-1-3 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-8630
- Hours: 11:00 AM to 8:00 PM
- Dates: October 22 (Thu) to November 3 (Tue, holiday), 2026
Purchase Bonus

For every ¥3,300 (tax included) spent on Helluva Boss merchandise, shoppers receive one randomly selected original clear card (4 designs in total) as a limited-edition gift.
- The bonus ends once supplies run out.
- The limit is 4 cards per transaction.
- Receipts cannot be combined.
Featured Products

HELLUVA BOSS Blind Plush
Price: ¥1,760 (tax included)

HELLUVA BOSS Blind Plush Series 2
Price: ¥1,760 (tax included)

HELLUVA BOSS Tote Bag (Black Friday)
Price: ¥3,850 (tax included)

HELLUVA BOSS Bag Charm (Loo Loo)
Price: ¥2,640 (tax included)

Youtooz HELLUVA BOSS Magnet Plush (Blitzo)
Price: ¥6,050 (tax included)

Youtooz HELLUVA BOSS Plush (Christmas Stolas)
Price: ¥6,050 (tax included)

HELLUVA BOSS Glow-in-the-Dark Pin Badge (3 types: Logo / I.M.P. Logo / I.M.P. Logo Emblem)
Price: ¥2,200 each (tax included)
About Helluva Boss
Helluva Boss is a web animation series created by Vivienne Medrano. A spin-off of Hazbin Hotel, it is set in the same world but follows different characters and storylines. Set in Hell, the series follows its protagonist, Blitzo, as he starts up Immediate Murder Professionals (I.M.P.), an assassination-for-hire company, striving to make a name for himself and survive in Hell's fiercely competitive murder market.
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