Innovation Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shinichiro Honda) has launched a pilot stay program for local residents at Suzuki Inn, a renovated historic accommodation facility in the Takada area of Joetsu City, Niigata Prefecture.
This initiative aims to offer residents an early preview of the facility's attractions ahead of the full grand reopening scheduled for May 2026, while deepening community partnerships. The pilot stay program is open for participation through February 28, 2026.
About Suzuki Inn
Suzuki Inn has roots in the former Suzuki Ryokan, which served as a familiar lodging for travelers and merchants for over 100 years. After a decade of closure, the facility is now being renovated for its January 2026 restart.
With the concept of "an accommodation experience completed by exploring the town," Suzuki Inn is being developed as a multifunctional hub that combines lodging, coworking spaces, office functions, and tourist information services.
Background of the Pilot Stay Program
As part of reviving this historic inn, the company launched this program to express gratitude to the local community while also increasing awareness of the facility and strengthening community connections.
Although some construction work continues, the company chose to open the facility during the planning and preparation stages to share the completion process with local residents and cultivate excitement together.
The inn's revival is a collaboration with the Oshima Group, which operates diverse businesses based in Joetsu City and develops the "Jokoji Daimon Street Square," a tourism exchange area. Together, they are working on improving the landscape of Daimon Street, the approach to the nationally designated Important Cultural Property Jokoji Temple, and revitalizing surrounding facilities.
Pilot Stay Program Details
Free trial vouchers distributed at events held on September 23, 2025, can also be used.
Period
Through January 31, 2026
Rate
¥3,000 per person (tax included)
*Infants and elementary school students stay free
Eligibility
Local residents of the Takada area and surrounding neighborhoods in Joetsu City
Location
Suzuki Inn (Nakamachi, Joetsu City, Niigata Prefecture)
Check-in and Check-out
Check-in: 5:00 PM to 7:00 PM
Check-out: Until 10:00 AM
*Times differ from regular operations during the pilot period
Reservation Method
Apply through the dedicated reservation form.
Check availability on the reservation site.
https://suzuki-inn.com/#trialstay
Notes
Breakfast service is not available.
Guests will be asked to complete a survey to help guide future facility development.
Future Outlook
This pilot stay program provides a glimpse of the "town-connected accommodation" that the new Suzuki Inn aims to create.
After renewal, Suzuki Inn will be reborn as a multifunctional lodging facility equipped with coworking spaces and tourist information services, serving as a hub for enjoying local food and culture.
The information hub for this initiative is the currently renovating Suzuki Inn. By transforming into a multifunctional facility, it will serve as a "town gateway" connecting the community with visitors.
