Kinshicho PARCO, in Tokyo's Sumida Ward, is opening a limited-time pop-up shop called FAVORITE PICK-UP POP-UP STORE! on its second floor, running for 52 days from July 10 (Friday) through August 30 (Sunday), 2026, with a lineup of lifestyle and beauty brands from Japan and abroad.
A trend-driven "favorites" shop for everyday life
Built around the idea of adding a little more fun and color to everyday life, the pop-up brings together playful goods from around the world — the kind of items that feel like opening a box of toys — alongside practical, everyday pieces chosen to become new favorites. Every product in the lineup is making its first appearance in Japan.
The shelves mix notable body care and hair care labels with items that balance design and everyday usefulness, making the shop a destination for both self-treats and gift shopping.
Event overview
- Event: FAVORITE PICK-UP POP-UP STORE! — Playful Goods from Around the World
- Dates: July 10 (Friday) to August 30 (Sunday), 2026
- Venue: Kinshicho PARCO, 2F special event space
- Address: 4-27-14 Kotobashi, Sumida-ku, Tokyo 130-0022
- Access: 1-minute walk from the south exit of Kinshicho Station (JR Sobu Line); directly connected to Exit 2 of Kinshicho Station (Tokyo Metro Hanzomon Line)
- Cooperation: Entrex Co., Ltd.
Brands featured at the pop-up
HELIO FERRETTI
An imported goods brand known for unique, playful designs, offering cutlery and stationery that bring a bit of fun to everyday tasks.
Joseph Joseph
A UK-born lifestyle goods brand that balances strong functionality with good looks, offering items that keep the kitchen looking smart and organized.
DAISE
An award-winning fragrance and body care line spanning bath, body, fragrance, and lip products. The lineup is designed to be mixed, matched, and coordinated to fit any mood, making it a self-care brand built around scent and playfulness.
MONDAY
A hair care brand that has become a hit on social media around the world, offering salon-quality products at accessible prices without giving up its playful look.
