A new charcoal-grilled eel specialty restaurant, "Sumibi Unagi to Tokusen Wagyu Fujisan" (Charcoal-Grilled Eel and Premium Wagyu Fujisan), is opening its fifth location in Okazaki City, Aichi Prefecture. The restaurant is operated by Act Community Co., Ltd., which runs the popular "Hiru Dake Unagiya" (Lunchtime-Only Eel House) brand known for offering high-quality eel at reasonable prices.
Unagi-don "Gokujo" featuring 1.5 whole eels
From Lunchtime Pop-Up to Full-Service Eel Specialty Restaurant
The original "Hiru Dake Unagiya" opened in Nagoya during the COVID-19 pandemic as a lunchtime-only pop-up operation, steadily building a loyal customer base. The new "Fujisan" brand represents an evolution of this concept, expanding beyond the limitations of a pop-up format.
The Fujisan restaurants offer more than just the standard eel bowls (unagidon) and hitsumabushi (Nagoya-style eel over rice). The menu now includes full set meals (gozen), new signature dishes like "Oke Unagi" (family-style eel platter) and "Wagyu Hitsumabushi" (premium beef served hitsumabushi-style), catering to a wider range of diners.
Bringing Authentic Eel to Okazaki, Birthplace of Tokugawa Ieyasu
Okazaki City in Aichi Prefecture is renowned as the birthplace of Tokugawa Ieyasu and has a deep-rooted food culture where tradition and daily life coexist. Fujisan brings its authentic eel expertise to this historic city.
High-Quality Japanese Eel at Half the Average Price
While eel has become a luxury ingredient, Fujisan uses the same premium-quality Japanese eel (Nihon Unagi) as high-end restaurants. The eels are carefully selected by wholesale experts for their rich fat content and tender flesh. These eels are offered at approximately half the average market price.
All-You-Can-Eat Premium Rice
Despite the rising cost of domestic branded rice, Fujisan offers unlimited refills of freshly cooked rice. The restaurant uses specially designed high-heat kamado (traditional rice cookers) to produce perfectly fluffy rice. Guests can enjoy this premium rice as much as they want until they're satisfied.
Extensive Menu Beyond Eel
The restaurant doesn't just focus on eel—it offers a variety of side dishes and set meals that pair well with eel. While eel is often considered seasonal summer fare, Fujisan has created a diverse menu designed to encourage repeat visits. At existing locations, some customers visit weekly, demonstrating the restaurant's appeal.
100% Charcoal-Grilled Preparation
Fujisan prepares all eel using authentic charcoal grilling methods. While many eel restaurants now use gas cooking, Fujisan maintains traditional charcoal cooking from start to finish, grilling over high heat. This technique infuses each bite with a subtle charcoal aroma, creating exceptionally flavorful eel.
Fujisan's Signature Eel-Based Specialties
With eel as the centerpiece, the menu includes set meals designed for families and friends to enjoy together, including the shareable "Oke Unagi" platter
Hitsumabushi
Premium Wagyu Hitsumabushi
Variety of set meal options
The Famous "Fuji Mountain" Eel Bowl Also Available
Customers can also enjoy the signature "Fuji Mountain" eel bowl from the original Hiru Dake Unagiya, which generously uses two whole eels. This dish is sure to satisfy even the most dedicated eel enthusiasts.
Restaurant Information
Name: Sumibi Unagi to Tokusen Wagyu Fujisan - Okazaki Store
Address: 9-3 Hiromihiromi Nishidori, Kake-machi, Okazaki City, Aichi Prefecture 444-0011
Phone: 0564-64-3745
Hours:
- Lunch: 11:00 AM to 2:30 PM (Last order 2:00 PM)
- Dinner: 5:00 PM to 9:00 PM (Last order 8:30 PM)
Seating: 29 seats
Closed: Open daily
Parking: 15 spaces
Website: https://www.unagihirudake.com
About Sumibi Unagi to Tokusen Wagyu Fujisan
Premium Japanese Eel from High-End Restaurants
Fujisan uses Japanese eel raised with carefully selected feed and water quality. The eels come from a long-established wholesale supplier in Mie Prefecture and must meet strict quality standards for "quality" and "safety." These premium eels, also used by high-end restaurants, are characterized by tender flesh, rich fat content, and no unpleasant odor.
Traditional Craftsmanship with Reduced Wait Times
While traditional eel restaurants typically require 20-30 minutes for preparation, Fujisan has successfully reduced wait times to approximately 10 minutes. This makes the restaurant convenient not only for dine-in customers but also for takeout orders.
Generous Portions at Reasonable Prices
Fujisan is committed to making eel—now considered a luxury reserved for special occasions—accessible for everyday enjoyment at affordable prices. By operating initially as a pop-up restaurant with reduced overhead costs, the company reinvests savings into ingredients, offering eel at approximately half the market price.
