From Observing to Experiencing: FUJI JAPAN Opens Cultural Experience Facility in Kyoto Sanjo

Published: January 20, 2026
From Observing to Experiencing: FUJI JAPAN Opens Cultural Experience Facility in Kyoto Sanjo

TAIMATSU Co., Ltd., a company specializing in inbound tourism through its Japanese knife brand "MUSASHI JAPAN," has been operating "FUJI JAPAN," an experiential training-style cultural facility targeting inbound tourists, in Kyoto Sanjo since November 1st, 2025.

Since its launch in 2020, MUSASHI JAPAN, TAIMATSU's flagship business, has connected traditional crafts and artisans with foreign visitors to Japan and overseas residents through digital transformation. The brand has steadily expanded with 17 offline stores and an online customer database of 150,000 people.

"FUJI" combines the freedom of the wind with the spirit of the samurai, proposing a new form of travel. FUJI JAPAN aims to discover the culture of new lands through experiential activities and cultivate concentration, technique, and spirit through Japanese traditional crafts. Fusing exploration with inner training, FUJI JAPAN is an immersive experience facility for modern travelers who wish not just to observe Japan, but to truly feel its essence.

Japanese Knife Experience - Knife Sharpening Workshop

Knife sharpening workshop

At FUJI Kyoto Sanjo, visitors can experience knife sharpening using Japanese knives from the company's own brand, MUSASHI JAPAN. Located on the historic Sanjo Street, the facility sits in an area lined with traditional Kyoto machiya townhouses and shops, where culture and daily life are deeply rooted. In this atmospheric space unique to Kyoto, visitors can deeply experience the essence of Japanese spirit and tradition.

Experience Process

The Spirit of Japan in a Single Blade

A Japanese knife is not merely a cooking utensil. It embodies the soul of craftsmen, aesthetic sensibility, and centuries of tradition. This experience begins with a guide explaining the cultural and historical significance of Japanese knives.

Introduction to Japanese knives

Sharpen the Blade with Your Own Hands

Under the guidance of craftsmen with deep knowledge of traditional Japanese knives, visitors can experience sharpening a knife using a whetstone. Through this practical process requiring concentration and precision, participants can experience the spirit embedded in Japanese craftsmanship.

Cutting test

Test the Sharpness: Cut Like Never Before

Using the knife sharpened by your own hands, you can cut actual ingredients. This moment allows you to truly experience the genuine capability of Japanese knives—sharp and beautiful like a Japanese sword.

Take-home knife

Take Home Your Own Premium Knife

The knife used during the experience can be taken home at the end. The single knife you sharpened with your own hands will surely become a lifelong treasure, transcending being merely a tool.

Duration: Approximately 60 minutes

Price: ¥28,000

(Regular price ¥35,000 / From January 2026, limited-time 20% OFF opening special for the sharpening experience)

Location: 14-8 Ishibashi-cho, Teramachi Higashi-iru, Sanjo-dori, Nakagyo-ku, Kyoto 604-8036

URL: https://fujijapan.jp/pages/kyoto