Japanese Umbrella Brand 北斎グラフィック Opens Its First Shonan/Enoshima Store on Subana-dori

Wagokoro Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Tomohiro Mori; Tokyo Stock Exchange Growth Market: 9271), which operates Japanese accessory brands including kanzashi (hair ornaments), wagasa (traditional umbrellas), and chopsticks under the vision "Bringing Japanese Culture to the World," has opened "Enoshima Subana-dori 北斎グラフィック," the first store of the 北斎グラフィック和柄傘 (Japanese-patterned umbrella) brand in the Shonan/Enoshima area, on Wednesday, June 24, 2026.

The new store is located on Subana-dori, a well-known gateway to Enoshima sightseeing, within walking distance of Katase-Enoshima Station on the Odakyu Line. In the Enoshima area — a popular destination for both domestic and international visitors — the store aims to offer a new experience of Japanese culture through 和柄 (Japanese-patterned) umbrellas that express traditional Japanese aesthetics through contemporary design.

First Store in the Shonan/Enoshima Area

北斎グラフィック is a 和柄傘 brand that fuses Japan's traditional beauty with a modern sensibility, with locations primarily in tourist destinations across Japan including Asakusa, Kamakura, Kyoto, and Kanazawa.

"Enoshima Subana-dori 北斎グラフィック" is the brand's first store in the Shonan/Enoshima area. In Enoshima — a popular tourist destination where the sea, history, and culture coexist — the store serves as a new base for sharing the appeal of Japanese culture with both domestic visitors and inbound tourists.

Japanese-Patterned Umbrellas to Enhance Your Enoshima Stroll

The store carries a wide selection of products, including long umbrellas, folding umbrellas, and all-weather umbrellas representative of 北斎グラフィック, all featuring original designs inspired by Japan's four seasons, nature, traditional patterns, and ukiyo-e prints.

The lineup includes items suitable for everyday use as a fashion accessory, as well as souvenirs and gifts to commemorate a visit to Enoshima, making for a more enjoyable stroll through the island.