IN MIST, a mist-to-drink supplement brand, will hold a pop-up event at Daikanyama Tsutaya Books from July 14 (Tuesday) to August 5 (Wednesday), 2026. At the store, visitors can pick up and try the products in person while experiencing the next-generation nutrition habit the brand proposes.
A One-Second Nutrition Habit for a Comfortable Summer
Summer brings more chances to head out, whether for travel or leisure. At the same time, heat and busy schedules can easily disrupt daily routines, and looking after one's own condition or beauty habits often ends up on the back burner.
As interest grows in self-care that can be kept up without strain, the idea is shifting from something you have to keep working at to something that fits naturally into everyday life.
IN MIST offers vitamins and other nutrients through a mist you drink — no water needed, just one push — positioning it as a smart option suited to modern lifestyles.
Slipped into a pouch and used casually at the office or while out, it aims to make topping up on nutrients a more everyday habit.
This summer, visitors to Daikanyama Tsutaya Books can experience the light, easygoing lifestyle IN MIST proposes.
About the Brand
Born from a Suntory in-house venture, IN MIST is a mist-to-drink supplement that lets you take in vitamins and other nutrients in a new form — as a mist.
Because it can be used with a single push and no water, it makes it easier to keep up a beauty routine even when out and about or in the middle of a busy day.
The brand grew out of a familiar frustration: people who want to take supplements but find it hard to. It was created by rethinking the very way supplements are taken, for those who care about their health and beauty but struggle to keep it up — whether they dislike tablets or often forget to take them.
That originality has been recognized. In 2026, IN MIST was selected as an award-winning product in the food and beverage category (Asia region) at Mintel Most Innovative 2026, organized by the global market research company Mintel.
It also received a Good Design Award in 2023, recognized not only for its functionality but for a design that fits naturally into daily life and invites continued use.
Where to Buy
IN MIST is currently available at the following online stores and physical locations.
Online
- Official online store
- 通販の虎ショップ
- Loft Net Store
- Select beauty clinic online stores
In Stores
- Hands (51 stores nationwide)
- Loft (19 stores nationwide)
- Tsutaya Electrics (select stores)
- Kochi Tsutaya Books
- Select drugstores including Welcia
