Yokohama Vanilla Makes Kobe Debut with Limited-Time Pop-Up Store at Daimaru Kobe

Published: December 27, 2025
Yokohama Vanilla Makes Kobe Debut with Limited-Time Pop-Up Store at Daimaru Kobe

Yokohama Vanilla Salted Vanilla Financier

Yokohama Vanilla Inc. (headquartered in Yokohama, Kanagawa; CEO Yuto Takahashi), the company behind the Yokohama-based gift sweets brand "Yokohama Vanilla," announces its first limited-time pop-up store at Daimaru Kobe.

During the event period, purchasers will receive a special Banimaru Sticker featuring the company's mascot character "Banimaru" as an exclusive gift.

This marks the brand's first store opening in Hyogo Prefecture, realized in Kobe—a fellow port city like Yokohama.

Perfect for special Valentine's Day gifts or personal treats, we invite you to visit during this limited opportunity.

Sales Information

Location: Daimaru Kobe, 9th Floor "Kyoryuchi Valentine" Venue

Period: January 21 (Wednesday) to February 14 (Saturday), 2026

Sales Method: Numbered ticket system

Products:

"Salted Vanilla Financier" 3-piece Mini Gift Box, 6-piece Gift Box

"Salted Vanilla Creamy Sable" 8-piece Mini Gift Box, 16-piece Gift Box

Prices:

"Salted Vanilla Financier" 3-piece ¥1,100, 6-piece ¥2,160 (tax included)

"Salted Vanilla Creamy Sable" 8-piece ¥1,550, 16-piece ¥2,970 (tax included)

Hours: 10:00 AM to 7:00 PM

※ "Salted Vanilla Creamy Sable" available in limited quantities.

※ February 14 (Saturday) closing time is 6:00 PM.

※ Entrance numbered tickets will be distributed daily during the event period. For details, please check the Daimaru Kobe website published on December 26 (Friday) at 2:00 PM.

Visit Daimaru Kobe's Website

※ Photos and illustrations are for reference only.

※ Prices shown include consumption tax.

※ To ensure more customers can purchase products, we may limit the number of items per customer.

※ Products are available in limited quantities; please understand if items sell out.

※ Yokohama Vanilla membership points will be awarded with purchases. Please present your Yokohama Vanilla official LINE membership card at checkout.

※ Sales methods may be partially changed or canceled due to unforeseen circumstances.

Special Banimaru Sticker Giveaway

During the pop-up store period, customers who purchase two 6-piece Gift Boxes of "Salted Vanilla Financier" will receive one Special Banimaru Sticker.

※ Available while supplies last.

Special Banimaru Sticker

CEO Comment

Yokohama Vanilla Inc. CEO Yuto Takahashi

Yokohama Vanilla is making its first appearance at Daimaru Kobe!

As a Yokohama native, I feel a special connection to Kobe, another port city like Yokohama, so I'm incredibly excited about this opportunity!

I've never been to Kobe before, so I'd love to visit Kobe Port Tower during my free time and take some beautiful photos!

We'll be actively promoting to ensure that everyone in Kobe comes to know the taste and name of Yokohama Vanilla!

Yokohama Vanilla—now in Kobe!!!

Daimaru Kobe Confectionery Event Manager Miho Kishi

We are delighted to welcome Yokohama Vanilla to Daimaru Kobe's Kyoryuchi Valentine venue.

We are thrilled to introduce this popular Yokohama gift sweets brand to Kobe, the "City of Western Confections."

In addition to the signature "Salted Vanilla Financier," we're particularly excited about the appearance of the new product "Salted Vanilla Creamy Sable."

This is a 25-day limited-time event, so we hope many customers will visit the Kyoryuchi Valentine venue on the 9th floor of Daimaru Kobe to experience Yokohama Vanilla's signature flavors.

Products

Gift Sweets

[First Release] Salted Vanilla Financier

Guinness World Record: Most Financiers Sold in 12 Hours

Prices

・3-piece Mini Gift Box, individually wrapped: ¥1,100 (tax included)

・6-piece Gift Box, individually wrapped: ¥2,160 (tax included)

Available Locations

・Yokohama Takashimaya Store, Shin-Yokohama Station Shinkansen East Exit, Akarenga [DEPOT], Ebina SA Inbound, and other limited-time pop-up stores

Made with 100% domestic wheat flour. These vanilla financiers are baked until crispy outside and moist inside. Using the latest tunnel oven technology with precisely controlled settings, they are baked at high temperature for a short time, sealing in moisture, vanilla, and deliciousness. Each piece is then carefully finished with a sprinkle of rock salt to complete Yokohama Vanilla's signature "Salted Vanilla Financier."

This product was certified by Guinness World Records™ in February 2025. As Yokohama Vanilla's flagship product, it represents the brand as it establishes a new standard in Yokohama-style gift sweets.

[Product Video] Salted Vanilla Financier (Narration: Yuto Takahashi)

https://www.youtube.com/embed/fT4EBEdqH8A

View Product Details

[New Product] Salted Vanilla Creamy Sable

Yokohama Vanilla Salted Vanilla Creamy Sable

Prices

・8-piece Mini Gift Box, individually wrapped: ¥1,550 (tax included)

・16-piece Gift Box, individually wrapped: ¥2,970 (tax included)

Available Locations

・Yokohama Takashimaya Store

"Bite-sized premium indulgence, casually gifted" is the concept behind Yokohama Vanilla's second gift sweets creation.

The greatest appeal lies in the new texture contrast born from meticulous temperature control. First, the delicately baked sable crumbles with a gentle "crunch," followed immediately by the rich, specially made vanilla chocolate cream melting "smoothly" on your tongue. The finish comes from a sprinkle of pink rock salt from the Andes, crisply drawing out the flavor and leaving a deep, lingering impression.

Combined with the generous use of natural Bourbon vanilla extract's rich aroma, everything melts together on your palate in a truly blissful experience.

[Product Video] Salted Vanilla Creamy Sable (Narration: Yuto Takahashi)

https://www.youtube.com/embed/IklMvVWQHYI

View Product Details

About Yokohama-Based Gift Sweets Brand "Yokohama Vanilla"

[Brand Story] Yokohama's Sea Breeze Eternal Dream Vanilla

Yokohama Vanilla is a Yokohama-based gift sweets brand planned and developed by Yokohama native Yuto Takahashi, based on his vision of Yokohama's image. To pursue Takahashi's ideals, industry professionals with extensive experience in famous gift sweets gathered from various partner companies, meticulously crafting every aspect from ingredients to production methods.