Matsuzakaya Ueno Store is offering approximately 100 varieties of ehomaki sushi rolls for Setsubun on February 3rd. This year's lineup features luxurious ehomaki rolls priced at over ¥10,000 catering to selective spending trends, rice-focused "umai" (delicious) rolls inspired by the Year of the Horse, and unique twin panda-themed ehomaki celebrating Ueno's iconic residents. The traditional Setsubun event staple returns with a rich variety of options.
Matsuzakaya Ueno Store's Ehomaki 2026
Official website: https://www.matsuzakaya.co.jp/ueno/topics/260121_ueno_ehomaki.html
※Available from 10 AM on January 21st (Wednesday)
Sales Period: February 3rd (Tuesday)
In-Store Reservation Period: Until January 31st (Saturday)
※Sales and reservation periods may vary by shop
Pick-up Location: At each shop counter
Luxurious Ehomaki Over ¥10,000 for Special Occasions
As consumers embrace selective spending, treat yourself to premium ehomaki featuring seven types of seafood including bluefin tuna akami and chutoro, packed with good fortune.
Hokushin Sushi - Seafood Extra-Thick Luxury Roll (1 roll) ¥12,800
Sales Period: February 2nd (Monday) and 3rd (Tuesday)
※In-store reservations accepted until January 31st (Saturday)
※Reservation only
Indulge in this luxurious ehomaki featuring sukiyaki-flavored Hitachi beef rolled inside with steak on top.
Niku no Takumi Ito - Hitachi Beef Luxury Roll "Takumi" (1 roll) ¥10,800
Sales Period: February 3rd (Tuesday) - Limited to 10 rolls
※In-store reservations accepted until January 28th (Wednesday)
※Reservation only
Year of the Horse Meets Rice - "Umai" (Delicious) Ehomaki
Featuring salmon harasu and premium ingredients, rolled with rice perfected by a five-star rice meister and wrapped in carefully selected nori from a specialty seaweed shop.
Kappo Boboboki - Luxury Nori-Bento Roll Celebrating Rice (1 roll) ¥1,620
Sales Period: February 1st (Sunday) to 3rd (Tuesday)
Made with Uonuma Koshihikari rice, this traditional ehomaki contains kanpyo, cucumber, egg, and crab stick.
Niigata Yunotani Kokoritei - Fuku-Maki Sushi (1 roll) ¥918
Sales Period: February 3rd (Tuesday) - Limited to 100 rolls
Adorable Twin Panda Ehomaki
A new version of the panda ehomaki imagining the twin pandas in their younger days! Negitoro rolled with reverse-side nori wrapping.
Hokushin Sushi - Twin Panda Ehomaki (1 set - 2 half rolls) ¥1,480
Sales Period: February 2nd (Monday) - 20 sets, February 3rd (Tuesday) - 50 sets
※No reservations available
Customizable Ehomaki
Create your own ehomaki with your choice of ingredients from raw sea urchin, crab, salmon roe, shrimp, salmon, and conger eel.
Sapporo Hizen - Hizen Kaiho-Maki (1 roll) ¥2,484
Sales Period: February 2nd (Monday) and 3rd (Tuesday)
※Price varies depending on selected ingredients
※Photo shows all six ingredients
※All prices include tax
