Ishikawa Prefecture will hold "Notomotto MARCHE TOKYO" (のともっとMARCHE TOKYO), a sales event for Ishikawa products to support the recovery of the Noto region, on Friday, November 13, 2026. The venue is HANASAKA SQUARE on the B1 floor of YANMAR TOKYO in Yaesu, Tokyo, and 22 producers and others from Ishikawa Prefecture will take part.
The Noto region was hit hard by the 2024 Noto Peninsula Earthquake (能登半島地震) and Okunoto heavy rain (奥能登豪雨), and by heavy rain this August centered on the central Noto area (中能登地区). With the encouragement and support of many people, the region is moving step by step toward recovery and reconstruction. The prefecture says that to move forward faster and more strongly, it is important for people across Japan to learn "more" ("motto") about Noto and to feel Noto's charms "more" firsthand.
For that reason, Ishikawa Prefecture has held "Notomotto MARCHE" (のともっとMARCHE) since fiscal 2024. This year, on Friday, November 13, 22 producers and others from Ishikawa Prefecture will set up in Yaesu, Tokyo, selling a variety of Ishikawa agricultural, forestry and fishery products and processed goods. They include "Noto vegetables" (能登野菜), "Noto beef" (能登牛), "Noto salt" (能登の塩), and "船凍するめいか," squid that is flash-frozen on board right after being caught.
"Notomotto MARCHE TOKYO" Exhibitor Information
Pikachu and Pokémon Events
At 1:00 PM, the governor of Ishikawa Prefecture will give a top sales promotion, and Pikachu will join as a special guest to show support. The event also includes a special sale of "Noto Peninsula specialty products featuring Pokémon art," which are normally available only within Ishikawa Prefecture, a commemorative photo session with Pikachu, and the "Noto Pokémon Spot Quiz Rally" (能登のポケモンスポットクイズラリー), held at the venue.
Promotion of Toki-Certified Rice
In May this year, Japanese crested ibis (toki) were released in Noto, the first release on Honshu. Following this release, a certification system for rice cultivation was created to make the area easier for toki to live in and to advance the branding of the rice. In addition to reducing chemical fertilizers and pesticides, the system requires efforts to create feeding grounds for toki. Toki-certified rice went on sale in September, and the event will also promote it.
Top Sales Overview
Date and time: Friday, November 13, 1:00 PM – 1:30 PM
Speakers:
- Governor of Ishikawa Prefecture: 山野 之義
- Chairman of the Operating Committee, Ishikawa Prefecture Headquarters, National Federation of Agricultural Cooperative Associations (全国農業協同組合連合会石川県本部): 西川 一郎
- Representative Director and Chairman, Ishikawa Prefecture Fisheries Cooperative Association (石川県漁業協同組合): 嶋崎 正朗
Special guest: Pikachu
About "Notomotto MARCHE"
"Notomotto MARCHE" is in its third year this year. It is a sales event for Ishikawa agricultural, forestry and fishery products and processed goods, held to support recovery from the disaster.
The name "Notomotto" carries the message "So that Noto can come closer and closer to you," expressed in these phrases:
- Noto's ingredients make you want to eat more.
- Noto's charms make you want to know more.
- Noto's communities make you want to help more.
- Noto's people make you want to cheer for more.
- Noto makes you like it more.
Visitors are welcome to stop by "Notomotto MARCHE," which is full of Noto's charms.
Last year's event
"For Noto, for Ishikawa: Support Consumption Request Project" (能登のために、石川のために 応援消費おねがいプロジェクト)
Ishikawa Prefecture thanks people across the country for the many warm messages of support and assistance it has received. That support has encouraged those working toward recovery and reconstruction and has been a great help. The prefecture continues to ask for support in a variety of ways, such as buying local products, taking part in volunteer activities, and traveling to Noto.
Event Details
"Notomotto MARCHE TOKYO" (のともっとMARCHE TOKYO)
Date and time: Friday, November 13, 2026, 11:00 AM – 6:00 PM
Venue: HANASAKA SQUARE, B1 floor, YANMAR TOKYO (2-1-1 Yaesu, Chuo-ku, Tokyo)
Organizer: Ishikawa Prefecture
Official website: https://notomotto.com/
