From December 1, 2025, to March 31, 2026, JR East Cross Station is hosting the Aomori & Southern Hokkaido MEGURIP regional fair at Tokyo Station. As part of this campaign, a special "Aomori & Southern Hokkaido Direct Market" will be held from January 14 to 18 at Tokyo Station's event space "Square Zero."
The direct market will feature local specialty products transported via JR East Group's train cargo service "HakoBYUN," traditional performing arts showcases, and appearances by regional mascot characters. The event will also promote tourism along the Hachinohe Line, which was affected by the earthquake that struck off the coast of Aomori Prefecture on December 8, 2025.
Visit the "Aomori & Southern Hokkaido Direct Market" at Tokyo Station to experience the authentic charm of these northern regions.
Event Overview
Dates: January 14 (Wed) to 18 (Sun), 2026
Hours: 10:00 AM to 8:00 PM
(Final day closes at 5:00 PM)
Venue: JR Tokyo Station, B1F inside ticket gates
Event space "Square Zero"
Host: JR East Cross Station Co., Ltd.
Co-hosts: Aomori Prefecture, Hokkaido Oshima General Promotion Bureau, East Japan Railway Company Morioka Branch, Hokkaido Railway Company
About MEGURIP
"MEGURIP" combines the Japanese word "meguri" (travel around) and "trip," representing the joy of easily exploring different regions within station premises and the excitement of discovering new places. Through MEGURIP, JR-Cross continues to promote various regions across Japan.
Regional Specialty Products on Sale
A wide selection of local products from Aomori and Southern Hokkaido will be available for purchase.
All prices include tax. All images are for illustration purposes.
Aomori Prefecture (Selection)
The market features specialties from the Hachinohe Line area along with various Aomori-related products.
Hiraki Pin-suke Tara (Seasoned Dried Walleye Pollock) - 2 pieces - ¥1,329
by Aji no Kaido
This delicacy is made from young walleye pollock, filleted and dried. For Aomori locals, it's an essential part of New Year celebrations and winter. Peel the skin off and tear the flesh into bite-sized pieces to enjoy as is. The classic way to eat it is with mayonnaise and shichimi (seven-spice chili powder), adding richness and spice to the mild fish.
Tokyo Debut: Hachinohe's Kitchen "Hassho ku Center" Makes Its First Tokyo Appearance! Bringing Energy from Hachinohe!
The "Hasshoku Center" in Hachinohe City, Aomori, is a massive market stretching approximately 170 meters with about 70 shops. It offers freshly landed seafood from Hachinohe Port, meat, vegetables, local sake, and unique folk crafts - everything representing Hachinohe's seasonal offerings. More than just a shopping destination, it's a culinary mecca and highlight of Hachinohe tourism, attracting approximately 3 million visitors annually.
Black Garlic - Limited Quantity 190g per bag - ¥1,080
by Kashiwazaki Seika
Kashiwazaki Seika's "Aged Oirase Black Garlic" is made from Aomori-grown garlic, carefully aged over time. The characteristic garlic smell becomes mild, offering concentrated sweetness and richness like dried fruit. This special edition uses Aomori-grown black garlic at a value price. Simply peel and eat - enjoy the fruity, deep flavor of black garlic.
Hokkaido (Selection)
(Left) Hoya Confit Plain - 1 jar - ¥1,020
(Right) Hoya Confit Smoked - 1 jar - ¥1,020
by Irie Funabashi Shoten
Made from hoya (sea pineapple) cultivated in Shikabe Town, Hokkaido. Unlike traditional salted preparations, this "Western-style" version was developed after over two years of trial and error. The oil gently wraps the unique hoya flavor, making it easy for anyone to enjoy. This shelf-stable product comes in two varieties: Plain and Smoked.
King Shiitake - Approximately 250g - ¥1,000 / by Fukuda Farm
These exceptionally large shiitake mushrooms are grown using natural water from Mount Yokotsu and abundant mizunara oak chips. Selected for the Ministry of Economy, Trade and Industry's "The Wonder 500™" - 500 excellent Japanese regional products not yet known worldwide. They also won the "Golden Sun Mash Award" (the highest honor for log-cultivated fresh shiitake) at the National Sun Mash Production Council competition. Their umami is outstanding, impressive enough to serve as a main dish like steak.
Limited Quantity Items Transported via "HakoBYUN"
Fresh, high-quality products are delivered to Tokyo Station using the train cargo service "HakoBYUN," which has expanded its service area to include Shin-Hakodate-Hokuto Station on the Hokkaido Shinkansen.
All prices include tax. All images are for illustration purposes.
From Shin-Aomori Station to Tokyo Station
Transport dates: January 14 (Wed) to 18 (Sun) daily / Sales start around 1:30 PM
Shichinohe-Towada Station 15th Anniversary Pork Garlic Bento
1 box - ¥1,350 / by Kofuku no Sushi Honpo
This bento commemorates the 15th anniversary of Shichinohe-Towada Station on the Tohoku Shinkansen, planned by JR East Hachinohe Management Center staff. It features Towada Garlic Pork loin and pork belly seasoned with a special sauce made from soy sauce and mirin for a mellow, rich flavor.
Transport date: January 17 (Sat) / Sales start around 5:00 PM
Pam Pam Heart Apple Pie
1 piece - ¥600 / by Okinaya
Made with generously cut fresh Aomori Prefecture Kogyoku apples placed raw on pie dough and baked. The dough contains sweet potato paste, perfectly complementing the Kogyoku apple's tartness. Experience the essence of Aomori's apple pie tradition.
From Shin-Hakodate-Hokuto Station to Tokyo Station
Transport date: January 14 (Wed) / Sales start around 3:30 PM
Seikan Tunnel Aged Wine (Nenrin Red & White 200ml 2-bottle set)
1 set - ¥1,540 / by Hakodate Wine
Hakodate Wine's carefully selected imported wines blended with Hokkaido wines. This authentic wine has been beloved by Hakodate residents for 40 years since its release.
Transport date: January 14 (Wed) / Sales start around 3:30 PM
(Left) Goho Tokubetsu Junmai Migaki Gobu Gorin Nama Genshu 720ml - 1 bottle - ¥1,980
(Right) Goho Junmai Ginjo Migaki Gobu Nama Genshu 720ml - 1 bottle - ¥2,200
by Hakkan Jozo
Goho is a sake brand produced by Hakkan Jozo, established in 2020 in Nanae Town next to Hakodate. When you taste it, it's smooth and crisp, yet you can distinctly feel its richness and depth - Goho's defining characteristics.
Transport dates: January 14 (Wed) to 18 (Sun) daily / Sales start around 12:30 PM
Hokkaido Shinkansen 10th Anniversary Commemorative Bento
1 box - ¥1,980 / by JR Hokkaido Fresh Kiosk
Commemorating the 10th anniversary of the Hokkaido Shinkansen, this special bento is packed with Hokkaido and Aomori specialties including Hakodate Station's famous "Migaki Nishin Kanroni" (polished herring sweet simmer), Aomori's local dish "Kaikaki Miso" (scallop miso), Donan's local dish "Ikameshi" (squid rice), and Aomori-grown smoked salmon.
Transport date: January 16 (Fri) / Sales start around 3:30 PM
Onuma Dango
1 box - ¥600 / by Numa no Ya
Since its production began in 1905, Onuma Dango has been beloved by many for over 100 years. The box represents Lake Onuma and Lake Konuma, with the dango (rice dumplings) not skewered on sticks symbolizing the 126 islands floating in the lakes.
Purchase quantity limits or numbered ticket distribution for sales may be implemented without prior notice.
Kajitsuen Lieber Using HakoBYUN-Transported Aomori Fruits
Kajitsuen Lieber is selling menu items featuring Aomori Prefecture's "Sun Fuji" apples and "General Leclerc" pears, luxuriously transported via "HakoBYUN" as part of the "Regional Collaboration Modal Shift Promotion Project" in cooperation with Aomori Prefecture.
(Left) Aomori Sun Fuji and General Leclerc Parfait - ¥2,750
(Right) Aomori Sun Fuji Zuccotto - ¥1,500 (Takeout: ¥1,470)
Participating Stores:
Meguro, Tokyo, Shibuya Hikarie, Hareza Ikebukuro, Ikebukuro Tobu, Harajuku, Iidabashi, Azabu Juban
Sales Period:
Currently available until January 31, 2026 (Sat) While supplies last
Kajitsuen is a fruit parlor committed to using fresh seasonal fruits. Based on the concept of "always keeping fruits close to customers," we source fresh fruit daily from the market and deliver seasonal deliciousness.
Regional Collaboration Modal Shift Promotion Project with Aomori Prefecture
To address social challenges such as "the 2024 logistics problem" and "regional revitalization," demonstration testing of Shinkansen cargo transport to the Tokyo metropolitan area is being implemented under the "Regional Collaboration Modal Shift Promotion Project" approved by the Ministry of Land, Infrastructure, Transport and Tourism.
Implementation Period: October 24, 2025 (Fri) to January 23, 2026 (Fri)
Project Members: Aomori Prefecture, Yamato Transport Co., Ltd., JR East Logistics Co., Ltd., JR East
About "HakoBYUN"
HakoBYUN is a cargo transport service developed by the JR East Group, leveraging railways' strengths of fast delivery, punctuality, and environmental friendliness. By connecting regions and goods via rail, we promote regional attractions, contribute to enriching people's lives, and work toward solving social challenges. For specific services and application methods for "HakoBYUN," please visit:
https://www.jrbutsuryu.jregroup.ne.jp/business/hakobyun.html
Limited-Time "Aomori & Southern Hokkaido MEGURIP" Vending Machines
During the event period, special "Aomori & Southern Hokkaido MEGURIP" design vending machines will be installed at the venue, selling popular Aomori apple juice series and "Zushi-Hokki" goods exclusively through these machines.
All prices include tax. All images are for illustration purposes.
Product Examples:
(Left) Aomori Apple Toki - ¥200
Rich with a refreshing sweet aftertaste
(Right) Aomori Apple Jonagold - ¥200
Refreshing with a pleasant tangy taste
100% straight juice from Aomori Prefecture apples only.
(Left) Zushi-Hokki Plush Strap - ¥800
(Right) Zushi-Hokki Hand Towel (Large) - ¥850
Hokuto City's official character "Zushi-Hokki" goods available exclusively through vending machines.
"Aomori & Southern Hokkaido MEGURIP" Original Design Vending Machine
Installation Period: January 14 (Wed) to 18 (Sun), 2026
Location: Event space "Square Zero"
Tourism PR Event: Local Characters Visit Tokyo Station
Local mascot characters will host greeting events to energize the venue!
Tourism PR Event: Traditional Performing Arts Stages
Experience powerful traditional performing arts performances!
Location: Square Zero
Admission: Free
Aomori Prefecture Recommended Information
Winter Blooming Cherry Blossom Illumination
Hirosaki Park, known as Japan's premier cherry blossom viewing spot, hosts an illumination event that brings beautiful spring scenery to mid-winter. Enjoy the magical sight of snow-covered landscapes transformed into cherry blossom-lined paths.
Asamushi Nebuta Winter Battle 2026
At Asamushi Onsen, considered one of the birthplaces of Nebuta, local residents co-create a "Winter Nebuta" festival. Experience Aomori's passionate Nebuta festival even in winter.
Tatebanagishi Morning Market Special Winter Opening
The Tatebanagishi Morning Market opens specially to coincide with the campaign. Enjoy the rich food culture and interactions with local people.
Southern Hokkaido Recommended Information
Michi-no-Eki Misogi no Sato Kikonai
Kikonai Station is the first stop after emerging from the Seikan Tunnel on the Hokkaido Shinkansen. The roadside station "Michi-no-Eki Misogi no Sato Kikonai" in front of the station features souvenirs and local products, and restaurant "Do-nan de's" where you can enjoy abundant menus using excellent ingredients from the Donan region.
Hama no Kasan Shokudo Premium Tarako Gozen
The popular "Premium Tarako Gozen" menu at "Hama no Kasan Shokudo" inside Michi-no-Eki Shikabe Kankessen Park features an entire cod roe plus seasonal fish - a true fisherman's town meal to enjoy.
Hakodate Tropical Botanical Garden Monkey Mountain Hot Spring
The "Hakodate Tropical Botanical Garden" is located in a corner of Yunokawa Onsen district. In the outdoor exercise area, hot spring water is added from winter to early spring, where you can see Japanese macaques relaxing in the bath. Visitors can purchase special monkey food and feed them over the fence.
For more JR East Group recommendations, visit:
https://www.jreast.co.jp/area_cp/aomori_hakodate/
Information is current as of the release date. Content may change without notice.
All images are for illustration purposes.
