TPS Co., Ltd. (headquartered in Oita Prefecture; president Shion Tsukahara) is opening a new franchise location of its mala tang specialty shop, Fuen Mala Tang (pronounced "Fuen Mala Tang"), in Gifu City, Gifu Prefecture, on July 25, 2026. The brand already has 35 locations confirmed nationwide and is growing quickly toward a goal of 100 stores, with this opening marking its first location in Gifu Prefecture. The shop lets customers build their own bowl using an original medicinal-herb-based broth.
A Bowl You Can Customize, Made With Care
Mala Tang
A daily-simmered chicken paitan broth combined with an original spice blend creates a distinctively spicy, addictive flavor. (Note: the zero-spice version contains no spicy ingredients at all.)
Photo shows the zero-spice version
Tomato Mala Tang
The original mala tang with the refreshing tartness of tomato added, giving it a milder, easy-to-eat flavor.
Soup-less Mala Tang
Featuring the fragrance of the original spice blend and nuts, this offers a flavor unique to the no-broth style. (Note: this version is only available at the 0.5 spice level.)
The spice level of the broth can also be adjusted, so anyone from spice lovers to those who want to savor the medicinal-herb flavor slowly, as well as families, can enjoy a bowl tailored to their own taste.
About 50 Ingredients to Choose From
Inside the shop, about 50 ingredients are on offer, including fresh vegetables, meat, seafood, and fish cakes. Customers choose and combine their preferred ingredients themselves to create their own original bowl of mala tang. The shop takes an experience-driven approach, letting customers enjoy the process from selecting ingredients for their bowl through to the finished dish, so choosing and combining ingredients becomes part of the enjoyment alongside the meal itself.
High Ratings on Google Reviews
Each of the brand's locations maintains high scores on Google Reviews, with comments such as "it changed how I think about mala tang" and "I'd want to come every day" posted regularly. This new Gifu location is positioned as an important step toward the brand's goal of a 100-store nationwide network, furthering its vision of bringing smiles across Japan through mala tang.
Exterior and interior design vary by location.
Opening Campaign
Follow the shop's official Instagram account for 100 yen off.
- Details: Valid for one month from the opening
- Period: July 25 to August 25, 2026
- Official Instagram: https://www.instagram.com/fuen_gifuekimae/
Store Information
- Store Name: Fuen Mala Tang Gifu Ekimae
- Address: 1-16-1 Sumida-cho, Gifu City, Gifu Prefecture, 500-8843
- Access: About 2 minutes on foot from Meitetsu Gifu Station
- Hours: 11:00 AM to 10:00 PM
- Closed: Open daily, no fixed closures
