Colomban Opens Pop-Up at Keio Department Store Shinjuku! National Strawberry Championship Begins February 4th

Colomban Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President: Jiro Abe; Website: https://www.colombin.co.jp/) announces its participation in the "Keio CHOCOLATE MARKET" Valentine's event at Keio Department Store Shinjuku from January 23rd (Fri) to February 15th (Sun). The first half (January 23rd to February 3rd) features "Retro Showa-Era Cakes" showcasing Colomban's traditional flavors. The second half (February 4th to February 15th) introduces "Waffle Palette," a specialty fruit waffle shop, alongside the 5th "National Strawberry Championship," featuring carefully selected strawberries from across Japan. Additionally, a wide selection of baked goods perfect for Valentine's gifts will be available throughout the entire period.

Retro Showa-Era Cakes from 101-Year-Old Colomban

Sales Period: January 23rd (Fri) to February 3rd (Tue), 2026

Since its founding in 1924, Colomban has been one of Japan's pioneers in introducing authentic French pastries, continuously pursuing genuine flavors. For this event, beloved nostalgic cakes crafted with 101 years of refined traditional techniques and carefully selected ingredients will be available.

Embodying the timeless wish to "deliver emotion and joy to customers through confections," these traditional flavors transcend eras with their nostalgic charm and naturally bring smiles with every bite.

Product Lineup

1) Shortcake - ¥702

The "original" shortcake features a fluffy, moist sponge cake made with abundant eggs, topped with fresh cream and vanilla. Paired with seasonal strawberries offering a light acidity, enjoy the simple yet profound flavor of authentic ingredients.

2) Chocolat Parisien - ¥702

Layers of rich high-cacao chocolate with light Grand Marnier-infused butter mousse. The syrup-soaked moist cake combined with the mousse creates a sophisticated chocolate cake with an adult taste.

3) Rouleau Mocha - ¥648

Coffee-flavored roll cake paired with rum-scented coffee butter cream. This traditional flavor, maintaining the production method from the Showa 40s (1965-1974), continues to be loved today in Reiwa era.

4) Mont Blanc au Marron - ¥540

Sponge cake layered with rich fresh cream, topped with marron paste made from candied chestnuts. This Mont Blanc revival features cherry liqueur aroma and was sold from early Showa to Heisei era.

5) Éclair Chocolat - ¥432

Soft, moist pastry with slightly more eggs than usual, filled generously with fresh cream, finished with chocolate made only from cocoa mass and syrup, unchanged since the founding—a nostalgic éclair.

6) Chou à la Crème - ¥432

Soft, moist choux pastry with slightly more eggs than usual, generously filled with rich fresh cream offering natural sweetness and a clean aftertaste. Sold since the founding era.

7) Crème Caramel - ¥540

A simple, slightly firm oven-baked pudding sold since around 1948 (Showa 23), shortly after the war. The nostalgic flavor woven by milk, eggs, sugar, and vanilla is delivered unchanged from that time.

*All prices include tax.

5th National Strawberry Championship - 8 Premium Varieties on Waffles

Sales Period: February 4th (Wed) to February 15th (Sun), 2026

Waffle Palette

The revival of Colomban's beloved "Waffle," which sadly discontinued sales in 2013, now returns evolved as a specialty fruit waffle shop offering enhanced deliciousness and brilliance. With careful attention to pastry, cream, and fruit, it expresses a colorful and joyful world.

Ingredient Commitments

Waffle Pastry

With a high egg ratio, the dough is baked to achieve a moist, chewy texture with rich flavor.

Cream

Two varieties are prepared: Chantilly cream that maximizes strawberry appeal, and chocolate cream offering rich cocoa aroma.

Fruit

Seasonal strawberries from across Japan are gathered in one place. Rare varieties not commonly found in markets and premium varieties are generously topped. Half-cut strawberries are heart-shaped for Valentine's appeal.

Product Lineup

1) Fukuharuka / Fukuharuka Chocolat - ¥1,296 each

From Saito Farm, Fukushima Prefecture. With sweet, rich aroma evoking Fukushima's spring breath. This highest-quality strawberry from extensive fertilizer research offers balanced sweetness and acidity with firm flesh.

2) Amarin / Amarin Chocolat - ¥1,296 each

From Tadakane Farm, Saitama Prefecture. Raised to optimal conditions through the producer's long experience in evaluating fertilizer and soil—truly "an artistic berry." Saitama's pride, the "King of Sweetness," offers exceptional sweetness and aroma.

3) Fusanoka / Fusanoka Chocolat - ¥1,404 each

From Chiaki no Ichigo-en, Chiba Prefecture. Pursuing strawberry's authentic deliciousness through carefully managed soil cultivation. Features refreshing peach-like aroma and mouthwatering sweetness—a captivating fragrance experience.

4) Amatsuotome (Utano) / Amatsuotome (Utano) Chocolat - ¥1,188 each

From Tsu Inter Farm, Mie Prefecture. Only "Ten (Heaven)" grade selected from Mie's original "Utano" variety. Carefully raised with organic fertilizer—truly a heavenly gift with elegant brilliance and flavor.

5) Mioshizuku / Mioshizuku Chocolat - ¥1,404 each

From Tanabata Ichigo-en, Shiga Prefecture. Cultivated by a "Strawberry Engineer" using self-constructed systems—Shiga's first original variety. This crystallization of engineering spirit offers heart-moistening floral aroma and rich flavor.

6) Kinoka / Kinoka Chocolat - ¥1,188 each

From Maeda Farm, Wakayama Prefecture. Born from 50 years of expertise in fruit kingdom Wakayama and "Oxygen Farming" that energizes soil. Aroma, sweetness, and acidity achieve ultimate harmony—a sensory symphony.

7) Totteoki / Totteoki Chocolat - ¥1,404 each

From Fukubishi, Tottori Prefecture. Nurtured by pure well water from Mt. Daisen and nutrient-rich soil—Tottori's treasure. Features striking gorgeous aroma and elegant sweetness polished by Daisen's droplets—truly "exceptional."

8) Okimi / Okimi Chocolat - ¥1,404 each

From Ono Farm, Miyazaki Prefecture. Born from meticulous craftsmanship communicating with soil, constantly pursuing optimal conditions. Features incredibly rich sweetness and overflowing aroma with firm flesh texture—delivering blissful moments.

*All prices include tax.

Winter Baked Goods Selection - Special Chocolates for Valentine's

Sales Period: January 23rd (Fri) to February 15th (Sun), 2026

Throughout the event period, baked goods perfect for Valentine's gifts or personal treats are abundantly available. From the charming "Shortcake Cookie" resembling actual shortcake in both tin and contents, to the softly baked "Moist Brownie," tea-time enhancing "Afternoon Chocolat," and the new-texture "Baked Chocolat Truffles" reimagining four popular baked chocolate varieties. Alongside retro Showa-era cakes and seasonal strawberry waffles, enjoy this limited-time special lineup.

Store Information

Location: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8321
Keio Department Store Shinjuku, 7F Event Hall

Business Hours:

• January 23rd (Fri) to February 3rd (Tue), 2026: 10:00 AM to 8:00 PM
• February 4th (Wed) to February 14th (Sat): 10:00 AM to 9:00 PM
• Final Day February 15th (Sun): 10:00 AM to 5:00 PM