A new destination for character figure enthusiasts opened in Tokyo's bustling Shibuya district. SONIANDSMI, the first joint flagship store combining the beloved Sonny Angel and SMISKI mini figure brands, welcomed its first customers on September 20th, 2025.
What is SONIANDSMI?
SONIANDSMI brings together two distinct worlds in one special location. The store showcases the complete universe of Sonny Angel, the little angel boy who delivers happiness, alongside SMISKI, the mysterious fairy who quietly lives in corners and shadows. By uniting these two separately popular brands under one roof, SONIANDSMI creates a unique space that brings "small happiness" and "heart-fluttering excitement" to visitors navigating their busy daily lives.
An Experience That Combines Two Brand Worlds
SONIANDSMI stands along Shibuya's Meiji-dori street, where pop culture converges. The store's exterior features the signature brand colors of both franchises - pink for Sonny Angel and light green-yellow for SMISKI - creating a dreamlike facade that naturally draws visitors to stop and look.
Upon entering, guests are greeted by large displays of Sonny Angel/Robby Angel and SMISKI figures. The store includes dedicated photo spots for both brands, allowing visitors to capture Instagram-worthy memories of their SONIANDSMI experience. Beyond shopping, guests can immerse themselves completely in both character worlds from head to toe.
About Sonny Angel
Sonny Angel debuted in Japan in 2004 as a small angel boy dedicated to bringing happiness to people. The brand has expanded beyond Japan to over 30 countries worldwide, including the United States, Europe, and Asian markets like Korea. Transcending cultural and national boundaries, Sonny Angel continues delivering small moments of joy to people everywhere.
About SMISKI
SMISKI are mysterious fairies who "love corners" and live quietly in hidden spaces. During the day, they remain hidden to avoid disturbing residents, but at night they emit a soft glow that makes them visible. Each SMISKI has its own personality - some sit hugging their knees, others lie down, and their exact behavior patterns remain delightfully mysterious.
Store Information
| Store Name | SONIANDSMI (ソニアンドスミ) |
|---|---|
| Address | 〒150-0002 Tokyo, Shibuya City, Shibuya 1-15-22, Shibuya Ceremo Building 1F |
| Hours | 11:00 AM - 8:00 PM |
| Closed | Open year-round (except New Year holidays and temporary closures) |
| Phone | 03-6712-5457 |
| info@soniandsmi.com | |
| Website | www.soniandsmi.com |
| Social Media | X: @soniandsmi Instagram: @soniandsmi TikTok: @soniandsmi |
Entry Information
SONIANDSMI does not distribute advance entry tickets through lottery systems. However, during busy periods, the store may distribute numbered entry tickets through the LINE app "mogily" to manage crowds and guide customers in order.
To apply for entry tickets, visitors need LINE app registration and must add the SONIANDSMI official LINE account as a friend. Entry ticket distribution status will be announced through SONIANDSMI's official social media (X/Instagram Stories), though actual store conditions may differ from social media announcements depending on visit timing.
Detailed information will be published on the website at a later date. Please check https://soniandsmi.com/shopinfo/ for updates.
