GOOD NEWS Inc., a company that develops craft sweets brands focusing on utilizing byproducts and solving social issues through food-themed design, will open BUTTER NO ITOKO Sogo Yokohama Store on November 21, 2025 (Friday), marking the brand's first location in the Yokohama area.
The store will feature not only the flagship BUTTER NO ITOKO products but also new brand extensions including "BUTTER NO ITOKO Raisin Butter Sand" and "Melting Baked Cake," offering a diverse product lineup.
To commemorate the opening, the store will also sell a limited quantity of the Sogo Yokohama exclusive flavor "BUTTER NO ITOKO Hama-mitsu Honey & Milk."
Store Information
BUTTER NO ITOKO Sogo Yokohama Store
Sogo Yokohama, Confectionery Section, B2F, 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-8510
Business Hours: 10:00 AM to 8:00 PM (Closed on days when Sogo Yokohama is closed)
Sogo Yokohama Exclusive Flavor
BUTTER NO ITOKO Hama-mitsu Honey & Milk - 3 pieces: 1,080 yen (tax included)
Product Lineup
The BUTTER NO ITOKO All-Stars Lineup!
BUTTER NO ITOKO / BUTTER NO ITOKO Hitotsu / BUTTER NO ITOKO Raisin Butter Sand / BUTTER NO ITOKO Melting Baked Cake / BUTTER NO ITOKO Gift (Assorted tin only) / Itoko no Rusk
Sogo Yokohama Store Exclusive: Hama-mitsu Honey & Milk
From BUTTER NO ITOKO, featuring butter-scented gaufre wafers sandwiched with butter cream and skim milk jam made from repurposed skim milk, with its delightful "fluffy, crunchy, melting" three textures, comes "Hama-mitsu Honey & Milk" made with Yokohama-produced honey. (Note: "Hama-mitsu" is the common name for Yokohama-produced honey.)
The skim milk jam is combined with smooth-tasting "Hama-mitsu," allowing the warm aroma and natural sweetness of honey to blend with the milk, creating a gentle flavor.
Hama-mitsu Harvested from Yokohama's Diverse Flora
Honey collected by bees from flowers in the nature-rich Midori Ward of Yokohama City, commonly known as "Hama-mitsu"
Kojima Farm Ltd. (hereinafter "Kojima Farm"), which operates a beekeeping business in Koyama-cho, Midori Ward, Yokohama City—considered the greenest area within Yokohama—handles single-flower honey from astragalus, cherry blossoms, and persimmons, as well as multi-flower honey harvested from multiple flower species.
Depending on the variety, the taste, color, and aroma of honey vary greatly. From refreshing-tasting honey to rich and fragrant honey collected from dozens of flower species, the different types of honey offer varying flavors, allowing enjoyment of various honeys throughout the year.
Raw honey loses its minerals and vitamins when heated above 70°C, so Kojima Farm produces honey without heating, preserving its rich nutritional content.
They carefully craft delicious honey so that the bees can fly around energetically and buzzing. They also focus on pesticide-free vegetables during the cultivation period, working with their daughter to convey the appeal of agriculture.
Kojima Farm's natural honey is unheated and additive-free. Even for the containers holding the natural "raw honey," plastic is not used at all, only glass bottles. This reflects Mr. Kojima's strong convictions.
Having been beekeeping for 40 years, recent abnormal weather has changed the beekeeping environment and increased the variety of pests, but Kojima Farm handles and prevents these without using pesticides. Among pest control measures, protecting the bees from hornets is particularly challenging. When hornets lack food, they attack honey bees, so despite being fellow bees, hornets are enemies. To ensure the honey bees remain healthy, they check the hive conditions daily without fail.
Many people visit Kojima Farm seeking their natural honey, including locals as well as people from within Kanagawa Prefecture and Tokyo.
Please take this opportunity to try the "Sogo Yokohama Store exclusive Hama-mitsu Honey & Milk," which perfectly balances the safe, gentle, refreshing taste of Kojima Farm's natural honey "Hama-mitsu" with milk.
What is the "Triple-Win" Confection BUTTER NO ITOKO?
When dairy farmers make butter, only about 4% of milk becomes butter, while over 90% of the remainder is traded cheaply as skim milk (non-fat milk) or has difficulty finding uses. BUTTER NO ITOKO was born from the desire to find new value in this skim milk, transform it into delicious confections, and contribute to regional revitalization by creating employment.
Milk-rich jam made from non-fat milk is sandwiched with butter-scented gaufre (waffle) dough. BUTTER NO ITOKO is a delightful new Nasu specialty featuring three textures: "fluffy, crunchy, melting."
- Fluffy, crunchy, melting texture: Milk-rich jam made from non-fat milk sandwiched with butter-scented gaufre (waffle) dough
- Sustainable sweets: Supporting dairy farmers through skim milk utilization
- Social contribution: GOOD NEWS's factory in Nasu, Tochigi Prefecture also functions as an employment support facility, created through much handwork by people with time or work constraints and local community members.
The charm of Nasu, Tochigi Prefecture's specialty "BUTTER NO ITOKO" lies in the exquisite balance of soft dough full of butter's gentle aroma, crispy new-texture cream, and rich, melting jam. Behind its creation was a concern of dairy farmers: only 4% of milk becomes butter. The remaining 90% or more is sold cheaply as "skim milk" or often goes underutilized.
"We want to maximize the blessings given by the cows."
From this thought, BUTTER NO ITOKO was born to make skim milk the star ingredient in confections. It's a "triple-win" confection that brings smiles to producers, locals, and consumers by helping them feel the story behind the "delicious!" and "cute!" product—supporting small-scale dairy farmers and creating inclusive employment.
About GOOD NEWS Inc.
A company that creates products, develops towns, and builds systems with the goal of solving social (regional) issues through design with "food" as its theme. Under the vision of a "large dining table," they aim to create places where people from all backgrounds connect through food and build a community where everyone involved—makers, buyers, and workers—can be happy.
They also discover new value in underutilized food and develop and sell delicious confections and familiar food products.
Company Overview
Company Name: GOOD NEWS Inc.
Location: 2905-25 Takaku, Nasu-machi, Nasu-gun, Tochigi Prefecture
About Sustainable Actions:
https://gooooodnews.com/sustainability/
Store List:
https://butternoitoko.com/
