MASCODE, a brand of hygiene masks and eyeliners, is holding the pop-up event "MASCODE RUNWAY / BACKSTAGE" at Shibuya Cast Space (渋谷キャスト スペース) in Shibuya, Tokyo. It takes place over two days, Sunday, November 22 and Monday, November 23 (a national holiday), 2026.
Visitors choose a mask color based on their mood that day, and a professional hair and makeup artist then applies eye makeup matched to that color. The finished look is photographed by a professional photographer at a photo booth. The venue is themed on the backstage of a fashion show, so visitors can experience the flow from finding "the one" that suits them to stepping out in front of people. Admission and all experiences are free.
Choosing a Mask as Part of Your Outfit
MASCODE offers hygiene masks and eyeliners that can be chosen to suit the occasion, the outfit, the mood of the day, or the impression the wearer wants to make, under the concept of a "dress code that expresses your ideal beauty."
Masks, however, are still mostly chosen for their function and price, as plain white hygiene products. Yet a mask covers about half of the face and is worn every day, so it also shapes the impression of the day, just like clothes and makeup.
This pop-up turns the act of choosing into an experience. Visitors pick a mask, and a professional finishes their makeup to match its color. Instead of choosing a mask to go with makeup, visitors build the look around the face starting from the mask, which suggests the fun of choosing a mask as part of the outfit.
What You Can Do at the Pop-Up
The venue is divided into two zones: BACKSTAGE, themed on the backstage of a show, and RUNWAY, the stage, which serves as the photo area. Choosing a mask, makeup, and photography are offered as one continuous experience.
1. Makeup Matched to Your Mask Color (Reservation Required)
A hair and makeup artist who works on fashion show sets finishes the eye area to match the visitor's overall look and the color of the mask they chose. It is a chance to find, with a professional's help, the eye makeup that looks best when a mask is worn.
Reservations
- This experience is by reservation only, with limited capacity each day and first-come, first-served booking.
- Reservations open: Friday, October 30, 2026, at 9:00 AM
- Reservation page: https://peatix.com/event/5242215
- Walk-ins: Numbered tickets are issued and accepted at the venue on the day only if reservation slots are still available.
Supervising Hair and Makeup Artist
Ryudo Sakamoto (坂本 竜童), hair and makeup artist (Mondo Artist)
Sakamoto has worked on fashion and beauty magazines such as VOGUE, ELLE, and VOCE, brand visuals for Yohji Yamamoto and visvim, and advertisements for BMW, LACOSTE, and MAYBELLINE NEW YORK. He also works on collections in Japan and abroad, including MISSONI and YOSHIKIMONO.
2. Self-Makeup Space (No Reservation Required)
This is a makeup touch-up booth that can be used without a reservation. Visitors can finish their makeup freely on their own, using hints such as "recommended makeup points by mask color" and "makeup points to match the look you want to achieve," created by a hair and makeup artist.
Makeup items are provided, so visitors can take part empty-handed.
3. Photo Booth With a Professional Photographer
The finished look is photographed by a professional photographer at the photo booth. Visitors can take home the shot of a different side of themselves as a record on the spot.
4. Product Display
MASCODE's popular series, including 3D, Glitter, Onetone, and Active, are on display, along with new products such as the Hot Eye Mask and the AQUA series. Visitors can pick them up and compare colors and textures before choosing.
Visitor Bonuses and Novelties
- Visit bonus: Everyone who visits during the event receives one MASCODE mask in the color of their choice.
- Instagram follow bonus: Visitors who follow the official MASCODE Instagram receive one bag of MASCODE masks (7 pieces).
- SNS post bonus: Visitors who post a photo taken at the photo booth, or a picture of the event, to social media and show the post screen to a staff member receive a MASCODE liquid eyeliner (スリークリキッド アイライナー).
- Survey bonus: Visitors who answer the survey and show the completion screen to a staff member receive one new MASCODE product.
Updated information about the event is also posted on the official MASCODE Instagram, @mascode_official.
Event Details
- Event: MASCODE RUNWAY / BACKSTAGE
- Dates: Sunday, November 22 and Monday, November 23 (national holiday), 2026
- Hours:
- Sunday, November 22: 10:00 AM to 8:00 PM
- Monday, November 23: 10:00 AM to 6:00 PM
- Venue: Shibuya Cast Space (渋谷キャスト スペース), G floor of Shibuya Cast
- Address: 1-23-21 Shibuya, Shibuya-ku, Tokyo
- Admission: Free (experiences and photography included)
- Organizer: 株式会社サン・スマイル
- Official Instagram: @mascode_official
About MASCODE
MASCODE is a brand that combines fashion and function. As a "dress code brand that expresses your ideal beauty," it offers hygiene masks and eyeliners that can be chosen to match the occasion, the outfit, the mood of the day, and the impression you want to create.
- Official website: https://mascode-official.jp/mask/
