"Matcha Festival 2025 in World Tea Festival" will be held from Thursday, October 23 to Sunday, October 26, 2025, in the outdoor space of the World Tea Festival venue at Shizuoka Convention & Arts Center "Granship."
This event will bring together six shops from across Japan offering popular matcha foods, sweets, and drinks.
Tea shops passionate about sharing the appeal of matcha culture with more people will create a special space where visitors can fully enjoy the charm of "matcha, matcha, matcha!" with menu items usually only available at their shops as well as event-exclusive offerings.
Highlights
Diverse Matcha Menu
Food: Matcha Ahijo (matcha ajillo), Matcha Green Curry, and more
Sweets: Matcha warabi mochi, Matcha sweet potato soy latte, and more
Drinks: Matcha latte, matcha amazake (sweet rice drink), matcha craft cola
Retail Corner
Matcha-related goods and sweets will also be available for purchase
Event Overview
Event Name: Matcha Festival 2025 in World Tea Festival
Dates: Thursday, October 23 - Sunday, October 26, 2025
Venue: Shizuoka Convention & Arts Center Granship (outdoor space within World Tea Festival venue)
Admission: Free
Organizer: Yoshimura Co., Ltd.
Access
- Approximately 3-5 minutes walk from JR "Higashi-Shizuoka Station" South Exit (adjacent to venue)
- Approximately 10 minutes walk from Shizuoka Railway "Naganuma Station"
*Due to limited parking, use of public transportation is recommended.
Food Information & Vendor Introduction
Matcha Mont Vert (Mont Blanc) - Uji-en (Osaka Prefecture)
Popular matcha ice cream topped with matcha mont blanc
Rich & Fluffy Matcha Sweet Potato Soy Latte -akinosora- - JA Ooigawa (Shizuoka Prefecture)
Elegant matcha and gentle sweet potato sweetness. A luxurious autumn sky soy latte. Topped with fluffy kinako and candied sweet potato.
Matcha Warabi Mochi / Matcha Latte - Yamacho Suzuki Chojyu Shoten (Shizuoka Prefecture)
Matcha Warabi Mochi: A long-established shop's carefully crafted specialty using matcha perfected by a tea master, finished with a silky smooth texture. Enjoy this luxurious moment in an easy-to-eat warabi mochi cup.
Matcha Hijo / Matcha Craft Cola / Matcha Amazake / Matcha Ice Cream - Shokakuen (Aichi Prefecture)
Matcha Hijo: A matcha ajillo carefully prepared one by one with carefully selected mountain and sea delicacies in matcha oil.
Marusan-yaki (Imagawa-yaki style) / Nama Marusan-yaki (with fresh cream) - Marusan Goto-en (Shizuoka Prefecture)
Nama Marusan-yaki (with fresh cream): Red bean paste × fresh cream × matcha. A trio of Japanese and Western flavors, please enjoy this blissful bite.
Matcha Green Curry / Matcha Banh Mi (Matcha Mayo & Lemon, Sweet Chili) - Chazakka (Tokyo)
Matcha Banh Mi (Matcha Mayo & Lemon): A refreshing chicken banh mi with matcha-scented mayo and lemon. Light and refreshing finish makes it easy to enjoy.
About the Event
Following the successful "Matcha Green Tea Marche" held at Yoyogi Park's "Green Ireland Festival 2025" in March 2025, where nine shops from across Japan participated to great success, many voices expressed interest in attending another matcha event.
With the current unprecedented "matcha boom" where production cannot keep up with demand, this event aims to let more people enjoy matcha menu items and learn about the diverse ways to enjoy matcha culture through hands-on experience.
*The organizers and some vendors are also considering proposals to expand matcha consumption in daily life (so-called "home matcha") as a result of this event.
"World Tea Festival 2025" consists of two events, the "Spring Festival" and "Autumn Festival," to allow visitors to enjoy the charm of Japanese tea throughout the year.
The Autumn Festival will implement various programs in three categories: "#Buy OCHA," "#Experience OCHA," and "#Learn about OCHA."
For more information: https://www.ocha-festival.jp/
