L'OCCITANE, a brand offering a refined and sophisticated lifestyle inspired by Haute-Provence in southern France, is supporting the concept of LUMINE and NEWoMan's "LUMINE ETHICARNIVAL." During the currently ongoing LUMINE ETHICARNIVAL period, L'OCCITANE stores at LUMINE and NEWoMan locations will implement eco-friendly initiatives, including bonus points for eco-conscious activities, candlelight nights, and sales of special limited-edition items exclusive to LUMINE. Through these activities, L'OCCITANE proposes environmentally friendly actions that can be taken during everyday shopping. This is a great opportunity to visit L'OCCITANE stores at LUMINE and NEWoMan.
Official L'OCCITANE website: https://jp.loccitane.com/
L'OCCITANE, celebrating its 50th anniversary this year, has been committed to delivering products that enrich sophisticated lifestyles while maintaining long-standing CSR activities to protect the planet since the brand's founding. This collaboration came to fruition as L'OCCITANE aligned with the vision of "LUMINE ETHICARNIVAL," an initiative by LUMINE Corporation, which has set a 10-year vision of "Global & Sustainable."
LUMINE and NEWoMan locations operated by LUMINE Corporation are currently holding "LUMINE ETHICARNIVAL," a new initiative that evolved from their traditional summer and winter sales, which began on January 2, 2026. During the period from January 14 (Wed) to January 27 (Tue), L'OCCITANE will offer bonus points for purchases of eco-refills, which help reduce plastic waste. Additionally, from January 23 (Fri) to 25 (Sun), select LUMINE stores will host candlelight nights, promoting a power-saving experience by spending time with candles instead of electricity. In conjunction with these initiatives, starting January 7, a special limited-edition kit featuring candles will be available exclusively at LUMINE stores. The gentle flickering candlelight and soothing fragrances will enrich winter moments. This set is perfect as a treat for yourself or as a gift.
*LUMINE ETHICARNIVAL official website: https://www.lumine.ne.jp/ethicarnival/
Eco Initiative Details During LUMINE ETHICARNIVAL Period
Eco Refill Bonus Points Campaign
Period: January 14 (Wed) to January 27 (Tue)
Participating Stores: All L'OCCITANE stores nationwide
Details: Receive 50 bonus points per eco-refill purchase (up to 200 points maximum during the campaign period).
Candlelight Night
Period: January 23 (Fri) to January 25 (Sun)
Participating Stores & Times:
- Aoyama Main Store Maison de Provence: 5:30 PM to 7:00 PM
- SHIBUYA TOKYO: 7:30 PM to 9:00 PM (1F only)
- LUMINE Shinjuku Store: 7:30 PM to 9:00 PM
- LUMINE Yurakucho Store: 7:30 PM to 9:00 PM
- LUMINE Kita-Senju Store: 7:00 PM to 8:30 PM
- LUMINE Tachikawa Store: 7:00 PM to 8:30 PM (January 25 (Sun) only: 6:30 PM to 8:00 PM)
- LUMINE Machida Store: 7:00 PM to 8:30 PM
- LUMINE Wing Ofuna Store: 7:00 PM to 8:30 PM (January 24 (Sat) and 25 (Sun): 6:30 PM to 8:00 PM)
- LUMINE Omiya Store: 7:30 PM to 9:00 PM (January 25 (Sun) only: 7:00 PM to 8:30 PM)
Details: During the specified time periods, stores will operate with only minimal necessary lighting turned on.
LUMINE Limited Special Kit
Release Date: January 7, 2026 (Wed), available exclusively at stores *while supplies last
Product: Candle Gift Set - ¥9,900 (tax included)
Contents: 70g candles × 3 varieties (Verbena / Almond / Relaxing)
Available Stores: LUMINE Shinjuku Store / LUMINE Yurakucho Store / LUMINE Kita-Senju Store / LUMINE Tachikawa Store / LUMINE Machida Store / LUMINE Wing Ofuna Store / LUMINE Omiya Store
