Noble Traders Co., Ltd. (located in Shimogyo Ward, Kyoto; President: Noriyuki Tsuji), which operates the tableware specialty store Le-noble, is holding a limited-time promotion built around GINORI 1735, the storied Italian ceramics house, with cooperation from Richard Ginori Asia Pacific Co., Ltd. (1-7-21 Hirakawacho, Chiyoda-ku, Tokyo). The event lets visitors experience the world of GINORI 1735 through collections such as Il Viaggio di Nettuno (Il Viaggio di Nettuno).
A Limited-Time Promotion That Shares the Story Behind the Brand
Le-noble focuses on presenting tableware from around the world not simply as items to use, but as pieces to be enjoyed together with the culture, design, and stories behind them, and this limited-time promotion is part of that ongoing effort.
Through collections such as Vecchio Ginori White, GINORI 1735 has long offered a timeless elegance paired with strong everyday practicality, earning a loyal following in the Japanese market over many years. In recent years, the house has also built on its traditional craftsmanship through active collaborations with leading contemporary artists and designers, releasing collections with a strong artistic character.
One collection that captures this new brand direction is Il Viaggio di Nettuno (The Voyage of Neptune).
The collection was created by Luke Edward Hall, a leading British designer.
Reinterpreting ancient Greek and Roman mythology through a contemporary sensibility, Hall illustrates the Roman sea god Neptune and creatures of the sea across each plate and cup in vivid color and playful imagery.
Highly regarded as interior pieces and art objects in their own right, the collection fuses the brand's long-standing craftsmanship with Hall's rich creativity, capturing a new side of GINORI 1735 and drawing design fans and collectors from around the world.
From Tableware to Art: The World of Italy's Storied GINORI 1735
During the event, the Il Viaggio di Nettuno collection will be shown alongside practical, popular lines such as Vecchio Ginori White.
Dates: Friday, July 10 to Friday, July 31, 2026
Venue: Le-noble Ginza, a specialty store for brand-name Western tableware
Address: Ginza Fujiya Building 1F, 1-3-1 Ginza, Chuo-ku, Tokyo
Phone: 03-6228-7617
Access: Right outside Exit 3 of Ginza-itchome Station (Yurakucho Line)
Hours: 11:00 AM to 7:00 PM
After the Ginza run ends, the event moves on to the following stores in turn. Check Le-noble's official website and social media for the exact dates at each location.
Venue: Le-noble Kyoto Shijo Main Store, a specialty store for brand-name Western tableware
Address: 102-2 Tateuri Nakanocho, Yanagi-no-baba Nishi-iru, Shijo-dori, Shimogyo-ku, Kyoto
Phone: 075-222-0887
Access: Right outside Exit 14 of Hankyu Karasuma Station
Hours: 11:00 AM to 7:00 PM
Venue: Le-noble Kobe Sannomiya Store, a specialty store for brand-name Western tableware
Address: Kobe Kokusai Kaikan 3F, 8-1-6 Miyukidori, Chuo-ku, Kobe, Hyogo
Phone: 078-230-4100
Access: Take the east elevator from the Kobe Kokusai Kaikan entrance to the 3rd floor, or go directly from the 3rd floor of the Kobe Hankyu new building
Hours: 11:00 AM to 6:00 PM (closed Sundays)
In-Store Only
During the event, customers who spend ¥33,000 (tax included) or more on GINORI 1735 products at any of the physical stores will receive an original Il Viaggio di Nettuno beach bag as a gift, while supplies last.
Online Shop
Le-noble's online shop has also launched a special page to mark the promotion, introducing the appeal of Il Viaggio di Nettuno alongside summer table styling ideas.
URL: https://www.le-noble.com/c/event/2600709summerware_event
About GINORI 1735
Founded in 1735 near Florence, Italy, GINORI 1735 is a luxury lifestyle brand that has carried forward exceptional craftsmanship and artistry for nearly 300 years.
In recent years, the house has actively collaborated with designers and artists from around the world, releasing innovative collections that fuse traditional technique with contemporary art. Products built on this balance of tradition and innovation now span tableware, art objects, gift items, lighting, furniture, fabrics, crystal glassware, cutlery, and other lifestyle categories.
About Luke Edward Hall
A leading British artist and designer, Luke Edward Hall works across interiors, fashion, publishing, and hospitality, drawing international attention for a style that renders classical culture and mythology in a modern color palette. As a creator who designs entire spaces and lifestyles, he has collaborated with numerous brands. In tableware, alongside GINORI 1735, he has also designed silverware for the luxury jewelry house Buccellati.
