British Hills (Tamura Village, Fukushima Prefecture), a resort that has welcomed over 1.1 million visitors since its founding in 1994, will host "Rose Week" from Saturday, May 30 to Sunday, July 5, 2026. The event is being held in connection with the Fukushima Destination Campaign. Highlights include the resort's Rose Garden, which opened as part of the 30th anniversary celebrations, rose-themed decorations throughout the property, rose merchandise, special menus, and rose-inspired English culture lessons. Visitors can enjoy the atmosphere of a British early summer at this faithfully recreated medieval English townscape.
Rose Garden Opened for the 30th Anniversary
The Rose Garden opened within the Georgian Garden as part of British Hills' 30th anniversary celebrations in 2024. The selection of rose varieties was carefully curated and includes roses associated with the British Royal Family, the Japanese Imperial Family, historical figures, and famous literary characters.
Rose Decorations Throughout the "Passport-Free Britain"
During the event period, rose-themed decorations will be installed in the reception, restaurants, and other areas of the resort, creating an especially vibrant and colorful atmosphere. These decorated spaces also serve as photo spots for commemorative photos.
| Decoration Period | Saturday, May 30 – Sunday, July 5, 2026 |
|---|---|
| Locations | ① Manor House ② Ascot Tea Room ③ Falstaff Pub ④ Victorian Alley |
Rose-Themed English Culture Lessons Inspired by England's National Flower
The resort's "English Culture Lessons," which offer hands-on experiences of traditional British culture, will take on a special rose theme for the event period. Items made during the lessons can be taken home as souvenirs.
| Event Period | Saturday, May 30 – Sunday, July 5, 2026 (excluding June 20 (Sat), 21 (Sun), and 24 (Wed)) |
|---|---|
| Price | ¥3,800 per person |
| Lessons | ① Tea Blending: Create an original rose tea using rose petals (Wednesdays 11:00 AM / Sundays 2:00 PM) ② British Craft (Aromatherapy): Create an original bath salt using rose essential oil (Saturdays 2:00 PM) ③ British Craft (Painting): Create an original glass with a rose motif design (Sundays 11:00 AM) |
| Schedule | Wednesday: ① Tea Blending 11:00 AM–12:30 PM / Saturday: ② British Craft (Aromatherapy) 2:00 PM–3:30 PM / Sunday: ③ British Craft (Painting) 11:00 AM–12:30 PM, ① Tea Blending 2:00 PM–3:30 PM |
Special Rose-Themed Menus
The Ascot Tea Room will feature a "Rose & Queens Afternoon Tea," while the Falstaff Pub will offer rose cocktails and mocktails. Both can be enjoyed in beautifully rose-decorated surroundings.
| Menu | Rose & Queens Afternoon Tea | Rose Cocktail / Mocktail |
|---|---|---|
| Period | Weekends only, May 30 (Sat) – July 5 (Sun) | May 30 (Sat) – July 5 (Sun) |
| Venue | Ascot Tea Room | Falstaff Pub |
| Hours | 10:00 AM–5:30 PM (last order 4:30 PM) | 11:30 AM–3:00 PM (last order 2:30 PM) |
| Price | ¥4,000 per person (limited quantity) | Mocktail ¥1,000 / Cocktail ¥1,200 |
| Reservation | Walk-ins only, no reservation required | Walk-ins only, no reservation required |
Rose Merchandise at Victorian Alley Gift Shop
The gift shop, Victorian Alley, will carry a selection of rose-related merchandise, including Laura Ashley kitchen goods.
Fukushima Destination Campaign
British Hills' Rose Week is being held in conjunction with the Fukushima Destination Campaign (Fukushima DC), running from Wednesday, April 1 to Tuesday, June 30, 2026. This tourism campaign is organized jointly by the JR Group, local municipalities, and tourism operators in Fukushima Prefecture under the tagline "Shiawase no Kaze Fukushima" (Winds of Happiness, Fukushima). A wide range of programs and events are being offered across Fukushima during the campaign period.
| Fukushima DC Period | Wednesday, April 1 – Tuesday, June 30, 2026 |
|---|---|
| Rose Week Period | Saturday, May 30 – Sunday, July 5, 2026 |
For the Fukushima DC special programs, see the Fukushima DC website.
Rose Week Overview
| Event Period | Saturday, May 30 – Sunday, July 5, 2026 |
|---|---|
| Admission | Adults ¥400 / Elementary school students ¥200 / Preschool children free |
- Admission is charged for day visitors only; overnight guests enter free of charge.
- Admission tickets can be used as vouchers (adults: ¥200, elementary school students: ¥100) at the Falstaff Pub, Ascot Tea Room, gift shop Victorian Alley, and the kitchen car Highland Oasis.
- Walk-in admission is accepted until 6:00 PM.
All listed prices include tax and service charges. Photos and menus are for illustrative purposes only; details are subject to change without notice.
For more details, visit the British Hills website or the event page.
