Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Japanese womenswear brand emmi has teamed up with British lifestyle brand HUNTER for its first-ever collaboration, releasing two utility bags — a puffer mini crossbody and a packable travel sacoche — from July 1 (Wednesday) at emmi stores nationwide, the emmi official online store, and USAGI ONLINE.
Jewelry company LION HEART has launched EMUNE, a new brand whose name combines "Emotion" and "Nuance." It offers everyday jewelry across four collection lines, with sales beginning July 1, 2026.
FamilyMart is marking Strawberry Prince's 10th anniversary with a FamiMa Online-exclusive lottery and original goods, a FamiPay daily mini-game, FamiMa Print bromides, and a special "Happy Horoscope" video series, all launching July 7, 2026.
Felissimo is releasing the first wave of "ULTRAMAN × Felissimo," an adult fashion and lifestyle collaboration marking the Ultraman series' 60th broadcast anniversary, with T-shirts, socks, bags, and home items inspired by heroes and kaiju from the Showa era through the New Generation, on sale from July 1 online and at Kobe Port Tower.
To mark its 10th anniversary, brunch café FLIPPER'S is releasing two limited-edition soufflé pancakes at select stores in Tokyo and Osaka — a strawberry flavor chosen by customer vote, available from July 9, and a peach flavor born from an in-house staff competition, available from July 15.
EYEUP Co., Ltd. is launching a new stuffed series based on the TV anime Gachiakuta, featuring original illustrations created exclusively for the collection, alongside can badges, acrylic stands, keychains, and clear posters, with pre-orders open now ahead of a nationwide release in September 2026.
Starting July 8, GARDEN HOUSE KAMAKURA, SHINJUKU, MINATOMIRAI, and TAKANAWA are serving "PEACH SELECTION," a limited-time lineup of food, desserts, and drinks built around seasonal peaches, with a different pairing of ingredients and aromas at each restaurant.
GOOD NATURE HOTEL KYOTO begins selling a special stay plan on July 1, 2026 that bundles an admission ticket to “Vermeer’s Girl with a Pearl Earring: Dutch masterpieces of the 17th century” in Osaka with lounge access and a commemorative Keihan Railway ticket for a comfortable art getaway.
From July 14, 2026, GRAND CHARIOT 北斗七星135° on Awaji Island is serving a summer-limited "Well-done Steak" BBQ dinner inspired by the iconic Monster Hunter in-game item, available only to guests staying in its two Monster Hunter collaboration rooms.
From July 1, 2026, Hakone Hotel Kowakien is bringing back two dishes loved across generations since its predecessor's days, Kowakien Ramen and Kowakien Katayakisoba, as a la carte items at its first-floor restaurant, Fontainebleau.
Hakone's cooler summer climate, four major fireworks festivals, and the Gora Daimonji bonfire make for a refreshing summer escape, and Kinnotake Resort's four ryokan are marking the season with an official-site-only 30% off summer sale through July 15.
A collaborative cafe featuring the TV anime Hana-Kimi is opening at THE Chara CAFE Tokyu Plaza Shibuya in Tokyo from July 3 to 19, 2026, and at THE Chara CAFE HEP Navio in Osaka from July 25 to August 12, 2026, with exclusive merchandise on offer.