Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
From September 4 to 23, DECKS Tokyo Beach's LED DAIBA STUDIO in Odaiba hosts ULTRA STORE, a limited-time shop pairing 500-plus items from Sonic the Hedgehog, Puyo Puyo, Persona, Tokyo Revengers, and Hypnosis Mic -Division Rap Battle- with large-LED video displays, alongside a free digital stamp rally offering Tokyo Joypolis tickets as prizes.
UMITO has fully renovated its former UMITO VOYAGE ATAMI property in Atami's Sogaura into UMITO ATAMI HONTEI, a five-room private villa overlooking the ocean, with reservations opening September 1. A renewal campaign from October through December adds special stay plans, a welcome champagne perk, and a curry gift.
From September 1, 2026, VandS Clinic Shibuya is offering special pricing for one month on its most popular Korean-style dermatology treatments, including the POTENZA microneedling RF treatment, the Rejuran Healer and Juvelook Skin injectable skin boosters, and hyaluronic acid filler. The campaign is aimed at those who want authentic Korean skincare without a trip to Korea, or who want to try a skincare program suited to them at a lower cost.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
On September 6, Nasushiobara City in Tochigi Prefecture hosts Viehfest in NasUSHIobara 2026 at the west exit plaza of JR Nasushiobara Station, with a milk toast, free Nasu wagyu tastings, and local food stalls celebrating the area's dairy and ranching culture.
WAKISAKA KATSUJI / SOU・SOU MUSEUM in Kyoto's Shimogamo area will open for a reservation-only Silver Week viewing from September 19 to 23, 2026, showcasing around 60 years of work by textile designer Katsuji Wakisaka.
From September 26 to November 27, 2026, The Westin Sendai's Lounge & Bar Horizon on the 26th floor serves a grape-themed "Seasonal Parfait & Cocktail -Autumn-" lineup, featuring the "Grape Jewels" parfait made with Kyoho and Shine Muscat grapes alongside two seasonal cocktails.
A "Witch Hat Atelier" POP UP STORE in Loft is touring six Loft stores across Japan from September through December 2026, offering original advance-sale goods and a randomly gifted mini bromide with every purchase of ¥2,000 or more.
From October 17 to November 15, 2026, YATTOKAME FESTIVAL DOORS returns to Nagoya for its 14th edition, filling castles, historic restaurants, parks, and streets with traditional performing arts, wagashi tours, walking programs, and lectures. Ticket sales for the various programs begin September 11.
From September 1, Yokohama Bay Sheraton Hotel & Towers is serving a new wedding banquet course called "RURI (Ruri)," bringing together its Japanese, Western, Chinese, and pastry chefs for a fusion menu priced at ¥39,556 and available for weddings of 40 guests or fewer.
Starting September 1, 2026, Yokohama Red Brick Warehouse has introduced a new tax-free counter on the 2nd floor of Building 2, letting international visitors complete duty-free procedures for participating stores in one place instead of at each individual shop.