Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
CTW Inc. has opened pre-registration on its game service G123 for a new original game, Scimagic: The Magic World Is Bugged, Fix It With Science!, in which a boy versed in modern science teams up with magic to survive in another world. Reaching 50,000 sign-ups also unlocks a bonus companion character, Archimedes.
IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.
Sekai no Yamachan opens its second Sendai restaurant, Sekai no Yamachan Sendai Asaichi-dori, on September 25, 2026, with a joint opening campaign alongside the existing Sendai Ichibancho store featuring a limited-time Nagoya food menu, two connecting stickers, and store-exclusive gifts.
Seven-Eleven Japan's Seven Premium Raw Chocolate Ice Cream returns to stores nationwide from September 22, 2026, in limited quantities, now with more chocolate blended into the ice cream base for a richer, more seamless bite.
Shobido is launching a new "Reversible Puff" with two different textures on each side, so you can flip it over to get either a plump, dewy finish or a natural glow. The ¥495 puff goes on sale Tuesday, September 15th, 2026, at Shobido's official online store and at retailers nationwide.
Strings Hotel Tokyo InterContinental is presenting its "Christmas Collection 2026," themed "A Symphony of Winter Blessings," with two Christmas cakes, three stollen, and two takeout items available from October 1, alongside two Christmas dinner courses at its restaurants.
Suntory is rolling out 11 winter gift items for 2026, including SUNTORY WHISKY "AO" gift packaging, Ballantine's 17 Year Old Tribute Release, The Macallan Sherry Oak 12 Year Old, and Suntory Japanese Craft Gin "ROKU," available nationwide from early October.
A limited-edition variety called "ALL-FREE 〈香り芳醇〉" joins Suntory's non-alcoholic ALL-FREE lineup, arriving nationwide from November 17, 2026 — the brand's first limited edition in eight years.
Suntory is adding a winter-only "Yuzu Lemon" variant to its popular Kodawari Sakaba Lemon Sour lineup, blending lemon sour with yuzu-steeped liquor for a nationwide release from November 10, 2026.
Suntory is releasing a new limited-edition variant of The Premium Malt's Master's Dream nationwide from December 22, inspired by a traditional Japanese micro-season marking frozen underground springs beginning to thaw.
Suntory will release its annual zodiac series in a Year of the Sheep design nationwide in limited quantities, starting with "Suntory Whisky Royal" and "Suntory Old Whisky" on November 4th, followed by "The Premium Malt's" zodiac design cans on November 24th.
At Takino Suzuran Hillside National Government Park in Sapporo, the "Takino Autumn Sky Culture Festival 2026" runs September 20 and 21, pairing a food market of 16 stalls with a full day of brass bands, choirs, and other live performances, set against roughly 700,000 cosmos flowers now in bloom across the park's hillside.