Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
To celebrate the game's first anniversary, Nobunaga's Ambition: The Road to Tenka is hosting the 3rd Streamer Showdown, a limited-time event where popular streamers lead factions in a battle for conquest from June 23 to July 31, 2026.
New NU: Carnival merchandise featuring in-game illustrations goes on sale at Animate stores nationwide and online starting August 29, 2026, alongside a special fair with bromide giveaways running through September 23.
Nyanguhaku Vol.3, a market dedicated to cat-motif stationery and miscellaneous goods created by artists and makers from across Japan, will be held on January 23 and 24, 2027, at Sumida Industrial Hall in Tokyo.
Odakyu Hotel Century Southern Tower's Lounge South Court presents a peach fair featuring five luxurious peach desserts, running from July 1 to August 31, 2026.
With over 70 years of wagashi craftsmanship in Aichi, Okamedo is releasing a summer-limited fu manju wrapped in bamboo leaves, featuring rare suji aonori and silky-smooth kawa-muki an.
This summer, 15 OPA, VIVRE, and FORUS shopping centers across Japan host a collaboration with the popular characters Opanchu Usagi and Npochamu, featuring a major sale event and a digital stamp rally with AR photo experiences and exclusive sticker giveaways running through August 30, 2026.
THE OSAKA STATION HOTEL, Autograph Collection will offer a limited-edition white peach shaved ice dessert, 白桃氷香 (Hakuto Hyoka), at its 29th-floor THE LOBBY LOUNGE from July 1 to September 30, 2026, with only 10 servings available per day.
Wacoal's fashion brand OUR WACOAL and ADAM ET ROPÉ have teamed up for their third collaboration, releasing a cup-in tank top designed to be worn as an outer layer, available in two lengths and three colors.
Starting Saturday, June 27, 2026, the Roppongi art gallery and Taiwanese restaurant "アートかビーフンか白厨 (Paichu)" will open a weekend-only cafe. The new menu features douhua (tofu pudding) shaved ice, a creative take on the traditional Taiwanese sweet.
SEGA has announced a collaboration between the mobile/PC game Persona5: The Phantom X and virtual singer Hatsune Miku, complete with a special anime opening movie.
NEXCO East, Central, and West Japan are teaming up with Pokémon's 30th anniversary celebrations, bringing stamp rallies, photo panels, exclusive merchandise, and digital medals to 234 service areas and parking areas across Japan from July 1 to September 30, 2026.
Pola Museum of Art and FEILER have teamed up for their first-ever collaboration, releasing two original handkerchiefs inspired by Claude Monet's "Water Lilies" and Pierre-Auguste Renoir's "Anemones," woven in traditional chenille by the German manufacturer.