Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
Kirishima Yokogawa Distillery is opening preorders on September 1 for Single Malt Whisky "The Drink You Don't Drink," a limited seven-bottle series tied to the Seven Lucky Gods and blessed by Chief Priest Benmou of Tenmyoji Temple, meant to be displayed unopened with a handwritten wish on the label.
From September 12 to November 3, 2026, Kuju Flower Park in Oita Prefecture holds its Autumn Flower Festa, with 70,000 yellow and orange African marigolds filling a 7,000 m² meadow on the 850-meter-high Kuju Highland. The season also brings salvia and celosia fields, an Asagimadara butterfly exhibition, and nighttime illumination events.
From October 1, 2026, Kyukaruizawa Kikyo, Curio Collection by Hilton, will serve a Halloween-themed afternoon tea featuring seasonal Shinshu ingredients such as pumpkin, purple sweet potato, apple, and Nagano Purple grapes at its casual dining restaurant à table in Karuizawa.
La Prairie's SC Concealer Foundation, from its Skin Caviar Collection, goes on sale nationwide in an updated version on September 1, with sun protection raised from SPF15 to SPF30, a richer smooth texture, and a new glass bottle, offered in eight shades.
From September 1, Louis Poulsen Japan is releasing the PH 3/3 Pendant Centenary Edition and PH 2/2 Wall Centenary Edition, the second chapter of a collection marking 100 years since Poul Henningsen's System PH.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
From September 1, Mampei Hotel in Karuizawa is selling a Halloween cookie tin modeled after its historic Alps Wing, holding 11 Halloween- and autumn-themed cookies, alongside the returning Walnut Bitter Caramel Sandwich in a Halloween-limited package.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
Masaoka Towel, an Imabari, Ehime-based towel maker founded in 1921, is holding its 26th Imabari Towel Maker Pop-Up at the Imabari Towel Minami-Aoyama store from September 10 to 21, 2026, featuring an early release of its Casa Collection alongside other TRUE TOWEL pieces built for hotel-quality comfort.
Matcha Frontier Co., Ltd. is opening a new location of its Japan-born global matcha brand MATCHAMON in Shimokitazawa, Tokyo, on September 4, 2026, bringing single-origin matcha drinks and sweets to a neighborhood known for its mix of vintage fashion, music, art, and theater.
On September 12, 2026, Achiterasu Kurashiki will host "MERCADO RICO CRAFT BEER," a craft beer event organized by Tamashima Shinkin Bank featuring beers from Kurashiki and other regions, a student-made beer from Okayama Prefectural University, food and sweets stalls, and a display of 5kg and 10kg "muscle mugs."