Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
To celebrate Piyorin's 15th anniversary on July 1, 2026, a limited-edition "15th Anniversary Piyorin" made with Aichi-grown Aikirari strawberries goes on sale from July 15 to 29 at Piyorin Shop, Piyorin Shop Atelier, and Piyorin Village near Nagoya Station.
New Poppy Playtime capsule toys are rolling out to gashacoco locations and capsule toy corners nationwide — a third "Face Plush Keychain" series from early July 2026, followed by a "3D Marker Mascot" series from early August 2026, each featuring six characters from the hit horror game.
Starting July 1, 2026, QUAYS pacific grill at Yokohama Hammerhead will serve its popular morning menu on weekdays too, from 8:00 AM to 10:15 AM, featuring four dishes made with carefully selected ingredients.
With 100 days to go before Relay Festival 2026 returns to Japan National Stadium on October 10 and 11, organizers have revealed the event's key visual along with the first lineup of relay races, from a certified U16 relay to family, elementary school, and mile relays.
Revlon's popular Kiss Sugar Scrub line gets a cooling new addition — the Kiss Sugar Ice Scrub in Pure Mint — offering an icy, refreshing feel alongside gentle exfoliation and moisture care from July 21, 2026.
Osaka's own Pine Ame teams up with Rinku Premium Outlets for a summer-only seaside photo spot and giveaway campaign, running July 1 to August 31, 2026.
Kodansha released a long-awaited spin-off novel in the bestselling Rudolf and Ippai Attena series on July 1, 2026, marking both the series' 40th anniversary and 40 years since author Hiroshi Saito's debut, alongside a present campaign offering signed books and gift cards.
The night entertainment event returns for the 2026/27 J1 League season, adding a club-first laser lighting show and the fan-favorite "超熱狂FIREWORKS" display across all four featured night matches at Edion Peace Wing Hiroshima.
From July 18, 2026, three highway restaurants in Tochigi, Shizuoka, and Shiga are offering summer-only "mega portion" menus weighing approximately 1kg each, combining local specialties into eye-catching, hearty dishes for drivers on their summer trips.
Sawee Sikdang, a leading Korean nakkopse franchise, is opening its Nagoya Sakae store on Thursday, July 9, bringing the Busan specialty dish to central Japan.
From July 10 to August 31, Sayama Ski Area in Tokorozawa, Saitama runs its ocean-themed water park daily as the "Super Water Fest," debuting a new Wide Slider and a snow-based Cool Area, plus a Sea Day on July 20 and extended hours for the Saitama Seibu Lions' Aofes 2026.
SCREAM, a Fukuoka-based ice cream brand, has teamed up with the café division of French fashion house agnès b. on a summer-only ice cream called "b. cool !!", now available at five agnès b. CAFÉ locations across Japan.