Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Shironeko Project NEW WORLD'S marks its 12th anniversary on July 14, 2026, launching the ALIVED:CHRONICLE event alongside a new character gacha, discounted jewel packs, and a lineup of anniversary campaigns running into August.
Orders opened July 13, 2026 for a Shironeko Project: NEW WORLD'S collaboration with G-ant's buildable fandom toy Mitacle Block, turning Hero, Iris, Catra, Jin, and Saya into pixel-art block figures to mark the game's 12th anniversary.
Sirotan's directly run stores nationwide and its online shop welcome the "Sirotan Birthday Fair" from July 10, 2026, with a "Sirotan Puka Puka Marine Park" theme, limited-edition goods, a no-lose lottery, character greetings, and pop-up stores in Nagoya and Tokyo.
Skechers is releasing a collaboration collection with the beloved character Care Bears™ on July 10, 2026, reimagining the brand's iconic silhouettes — including Skechers Street™ UNO for women and light-up and UNO LITE models for kids — in Care Bears' signature colorful style.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
Available on weekdays through August 7, 2026, SORANO HOTEL's new "Private Retreat" plan pairs a 60-minute spa treatment with a seasonal Japanese-style afternoon tea in an 86-square-meter guest room, limited to one group per day, with optional access to the infinity pool.
Soratoshiba by Yona Yona Ale, the craft beer brewing restaurant inside Escon Field HOKKAIDO, is holding its first "Soratoshiba Aki no Bakushu Matsuri 2026" (Autumn Beer Festival) on September 12-13, 2026, offering up to 18 kinds of craft beer along with seminars, workshops, and stage activities.
Com2uS Holdings' idle-growth game Soul Strike is teaming up with the beloved mobile game MiniGame Paradise, bringing new LR/UR pet characters, a limited-time summon event, a reimagined minigame, and a new event dungeon.
The PC anime-style action RPG SoulWorker rolled out a major update on July 9, 2026, opening the new main-story chapter "Episode 3" with three new mazes and the Desolate accessory series, alongside a third collaboration with Last Origin featuring new avatars, A.R Cards, and a run of commemorative in-game events.
AmiAmi has opened pre-orders for MegaHouse's new 1/8 scale finished figure of Yuki Mori from the Yamato Girls Collection, capturing her in the black Dezariamu suit she wears while synchronizing with Major Alphon's dreams in Space Battleship Yamato – Yamato yo Towa ni REBEL3199.
Square Enix has kicked off Square Enix Summer Sale Part 2, offering discounts on titles marking anniversaries such as the 30th year of the Star Ocean series and the 35th anniversary of FINAL FANTASY IV, alongside the first-ever sale of Life is Strange: Reunion.
Starting July 9, Starward revives its collaboration with Kotobukiya's anime Frame Arms Girl alongside Version 3.1, bringing a new summer event, swimsuit skins, and three new original Star Operators available through limited-time gacha.