Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Starting April 2, 2026, new merchandise based on the "11th Anniversary Character Goods Vote" results for White Cat Project NEW WORLD'S went on sale, featuring original artwork of 11 winning characters across goods and a perfume line.
Wishbon's beloved spring and summer limited treat is back — the YOKOHAMA BRICK STREET Tropical Pine features juicy pineapple, passion fruit caramel, and a coconut-topped cookie sandwich.
Saryo Itoen Zenkoji Store, a Japanese tea cafe that opened within Zenkoji Temple grounds in March 2026, is now serving exclusive matcha sweets developed in collaboration with Azumino-based wagashi maker Kochouan.
Acecook is releasing two new instant noodle varieties on April 27, 2026 — a wasabi soy sauce flavor featuring katsuo arabushi dashi and a yuzu pepper salt flavor based on Rishiri kombu dashi.
Adjuvant Cosme Japan's salon-exclusive hair care brand "Re:>>> Basic Line" introduces a new 1-week intensive care cream shampoo on May 1, 2026, designed to repair hair and help lock in color after chemical treatments.
The 3rd Awaji Island COSPLAY ~Awacos~ Powered by World Cosplay Summit is set to take place on Saturday, May 30, 2026, at the Nijigen no Mori anime park on Awaji Island, welcoming cosplayers and photographers from across the country.
BEAMS Harajuku will hold a special one-day event on April 9, 2026, featuring the advance sale of a new personal book, fresh Kamakura vegetables, and the latest SSZ collection.
Beer Hall Lion Ginza Nana-chome, a registered tangible cultural property open since 1934, is celebrating its 92nd founding anniversary on April 8, 2026 with live concerts and special anniversary prices on signature dishes.
Café BEL AMER at the Jiyugaoka store introduces a seasonal lineup including a spring berry afternoon tea, a pistachio and strawberry parfait, and a chocolate strawberry dessert, available from April 1, 2026.
Yuraku Seika's beloved Black Thunder brand is expanding its bite-sized "200% over" line for the first time with a strawberry flavor, hitting convenience stores nationwide on April 7, 2026.
BRILLIANCE+, a bridal jewelry brand handling over 30,000 natural diamonds, is holding a limited custom order event where couples can choose their wedding ring color from a full lineup of 8 shades — including 4 exclusive colors available only during the event period.
Starting April 1, 2026, Bungo to Alchemist received new story chapters related to the "Shin Tana Bungou wo Shoukan Seyo" arc, along with a limited-time gacha featuring new costumes for three characters.