Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
The smartphone puzzle game Alya Sometimes Hides Her Feelings in Russian: Puzzle Party! has introduced bunny girl versions of Ayano and Yuki, along with a limited-time cumulative score ranking event running through March 25.
Fashion brand AMERICAN HOLIC is opening two new stores in the Yokohama area in March 2026, along with exclusive collaboration items created in partnership with Taiwanese fried rice restaurant Minsen Chao Fan, available at four Yokohama locations.
On May 16, 2026, Okazaki Red Diamond Stadium will host the Anime Classics Anison Fire FES Okazaki — an immersive entertainment event syncing classic anime footage from the Showa and Heisei eras with world-class fireworks.
AQUA SAVON For me is expanding with a new Fragrance Mist lineup in four scents for use on both body and hair, including a limited-edition collaboration with popular hair care brand ululis.
A city-inspired scent named "Urban Garden," selected by citizen vote, will be used for spatial presentation at the Art Aquarium exhibition held at Saitama Super Arena from March 25 to May 10, 2026—the first time a designated city's original fragrance features in a large-scale cultural event.
AQUARIUM×ART átoa in Kobe is launching an exclusive "1 Day Keeper Experience" through the Kobe no Tobira platform from March 19, 2026, letting participants go behind the scenes and work alongside an active keeper.
Taihou from the popular mobile game Azur Lane is being sculpted into a 1/7 scale figure in her "Rasha Yuujo" bunny girl outfit by APEX, now available for pre-order at AmiAmi with an exclusive A2 clear poster bonus.
The Baumkuchen Expo makes its second appearance at the Daimaru Fukuoka Tenjin Store from April 1 to 6, 2026, bringing together more than 400 types of baumkuchen from across Japan, along with hands-on baking experiences and fun venue events.
The plant-based frozen meal brand BEYOND FREE has added a strawberry flavor to its popular Fluffy Roll Cake Soy Milk Cream series, available from March 18, 2026 in the online shop.
Bobbi Brown's new Crystal Eye Shadow Stick, featuring a water-based gel formula with 55% water content and a shimmering wet-look finish, is set to launch nationwide on April 3, 2025. It comes in 5 shades priced at 4,950 yen.
A collaboration cafe celebrating the new & Shimajiro brand opens at café STUDIO in Harajuku from March 19 to April 5, 2026, featuring themed menus, original merchandise, and a sticker campaign for visitors.
Sunshine City in Ikebukuro is hosting a large-scale Case Closed collaboration event across its observatory, aquarium, restaurants, and more from April 8 to June 7. The event features mystery rallies, exclusive merchandise, a first-ever special sea lion performance, and character meet-and-greets during Golden Week.