Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
The 2027 International Horticultural Expo in Yokohama launches official licensed merchandise featuring Hello Kitty and other beloved Sanrio characters collaborating with the expo's mascot Toonk Toonk, going on sale November 7, 2025.
The Sauna Stamp Rally "Hojosai" will be held in Niigata Prefecture from October 25 to December 7, 2025, featuring 29 diverse sauna facilities including new venues, special aufguss events, and prize giveaways for participants collecting stamps across the region
A new store specializing in Japanese knives popular among international tourists has opened in one of Tokyo's busiest shopping districts
The popular Pokémon Tokyo Banana sweets series is coming to Ikebukuro Station for a limited time from November 1 to December 4, 2025. The pop-up shop will feature the beloved Pikachu Tokyo Banana treats and adorable cookie tins decorated with Pikachu and Eevee.
Saga Tamaya opens a limited-time kappa-maki specialty pop-up store inspired by Cappadocia's hot air balloon heritage, celebrating the Saga International Balloon Fiesta from October 30 to November 3, 2025.
Secom launches a collaboration campaign with Detective Conan creator Gosho Aoyama and MAJOR creator Takuya Mitsuda, offering original illustrations to participants who complete a crime prevention awareness test.
Tokyo Disney Resort will host special New Year celebrations from January 1 to January 12, 2026, featuring greetings from Disney characters in traditional Japanese attire, exclusive merchandise, and festive fireworks.
A new projection mapping work City of Water Edo Outer Moat produced by HITOHATA debuts at TOKYO Night & Light from November 1, illuminating Tokyo Metropolitan Government Building and creating a new nighttime tourist attraction.
Konami Arcade Games has announced the development of a card action arcade game based on the popular anime series Demon Slayer. The game will be showcased at AMUSEMENT EXPO 2025 in November.
The popular picture book character Miffy's flower shop Flower Miffy launches new chamomile-themed products including plushies, outfits, and mascots at stores nationwide starting November 7, 2025.
Family apparel brand BABYDOLL releases a cozy collection of roomwear and room socks featuring Haikyu!! characters, available from October 28th at 12:00 PM through their official online shop.
Hirado Castle in Nagasaki Prefecture will debut Japan's first permanent castle sauna, the Hirado Castle Kaijuyagura CASTLE SAUNA, opening on November 1, 2025. This unique facility features a 4-person barrel sauna on the castle turret's terrace, offering panoramic ocean views and authentic Finnish sauna experiences.