New "Kitayama Cider Jabara Rush" Launches — A Fizzy Drink Born from a Local Hero's Quest for Fresh-Squeezed Flavor
Jabara-ize Kitayama has released a new sparkling citrus soda featuring jabara, a rare citrus fruit native to Kitayama Village in Wakayama. Conceived by the village's unofficial local hero "Jabara Rider," the drink took two years to develop and is said to deliver a fresh-squeezed level of aroma.