Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
WATANABE PILE, an Ehime-based towel maker founded in 1963, is holding its 24th Imabari Towel Maker Pop-Up at the Imabari Towel Minami-Aoyama store from July 16 to 27, 2026, themed "My Special Gift" and featuring an artist-collaboration handkerchief collection alongside long-selling favorites.
New White Cat Project NEW WORLD'S merchandise featuring "Yume Kawaii"-themed GraffArt illustrations of the Magia Girls, Battle Bunny, and Angel Mail Carrier characters goes on sale at eeo Store Ikebukuro Main Branch from August 14, 2026, with online pre-orders and in-store pickup reservations open now.
Around 10 hectares of vivid flower fields open for the season on July 3 at Yatsugatake Agricultural College in Nagano Prefecture, where summer temperatures run roughly 8°C cooler than Tokyo. Admission to YATZ GARDEN is free through mid-October.
At the Yokai Art Museum on Shodoshima, the rain-bringing yokai Terupon topped the first-term POP YOKAI Audition, winning 407 of 5,024 votes. The second-term audition is now underway.
Following more than 200,000 visitors in Nagoya and Tokyo, YOKAI Immersive Experience Exhibition KAGOSHIMA - Imagination of Japan - opens July 3 at Reimeikan in Kagoshima City, bringing Japan's yokai paintings to life through 3D CG, projection mapping, and sculpture for visitors of all ages.
Yokohama Haikara Kimono-kan is running a summer plan that combines professional yukata dressing with afternoon tea at one of five Yokohama hotels, with three plan options starting from ¥9,500.
YUNAGI Cafe, an ocean-view bakery café in Shunan, Yamaguchi, is rolling out a "2026 Summer Limited Kakigori" series starting July 1, opening with Peach Milk and Matcha Kinako before adding Fruit Milk, Pineapple Milk, and two new summer drinks from July 21.
yuppa, the Kyoto yuba wrap sandwich shop in Omotesando, is collaborating with seaweed producer Sea Vegetable on "SUMMER SPICY MAZESOBA," a chilled mala-spiced noodle dish wrapped in fresh yuba, available from July 6 to September 6, 2026.
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
Beef Kitchen Stand Hanare, a new wagyu restaurant from Yakko Dining, opens July 1, 2026 at Yokohama Nishiguchi Ichibangai, the last new shop to join the five-and-a-half-year-old dining alley near Yokohama Station before it closes on September 30, 2026.
BIRKENSTOCK opened its sixth concept store in Japan in Shibuya on July 1, 2026. Designed around the theme of "Flow," the store uses natural materials and brand-inspired details to showcase BIRKENSTOCK's world.