Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Datsugoku Gokko launches a new "Escape Across Japan" project with an Okinawa-themed summer event running through August 2026, featuring new maps, a mid-event weather change, and limited-time swimsuit character skins.
Heroine Make's popular Long UP Mascara Super WP N, renewed for even greater staying power, adds a naturally flattering dark taupe that pairs with any makeup. The limited-edition shade goes on sale Wednesday, July 8, 2026.
Hokkaido Wine begins reservations on July 1, 2026, for its new "Weekend Only Sushi Pairing Tour," pairing wines from its Otaru winery with sushi from a neighborhood restaurant loved by locals.
C4 Connect's mobile RPG Idle Girls has opened the final stage of its 6th Popularity Character Election on July 1, 2026, where the top 16 sub-generals compete from scratch, alongside a new "Grand Election – Heart-Fluttering Photo Studio" campaign site offering a lottery for prizes including a HUAWEI MatePad 11.
Cybird's hit otome game Ikémen Prince: Beauty and Her Beast celebrates its 6th anniversary on July 1, 2026, with a new theme song PV, an announced collaboration with Animate Gratte, and pre-orders for a limited-edition mirror mini case goods set.
IN MIST, a mist-to-drink supplement brand born from a Suntory in-house venture, will hold a pop-up at Daikanyama Tsutaya Books from July 14 to August 5, 2026, where visitors can try the water-free, one-push supplement in person.
The smartphone game Isekai Kitchen has launched a Tanabata-themed interior decoration event, "To Orihime, Ten Steps Away," alongside a new pickup gacha featuring ★3 staff member Heuchera (Orihime) with an increased appearance rate, both running through July 15.
nana's green tea is running an online-store-only bulk-buy sale on its warabi mochi gift boxes from July 1 to August 31, 2026, offering discounts of up to 10% for larger orders during the summer gift season.
NEWSED, the upcycle and sustainability-focused brand from Ken Elephant, is releasing BEAT BEAST FIRE! and BEAT BEAST WATER? — assembly art objects created with artist Mick Itaya — from July 10, 2026. Made from offcut and deadstock acrylic, each of the 17-part figures is a one-of-a-kind piece.
Hamakita Sweets Community nicoe in Hamamatsu, Shizuoka is holding its 9th "Kakigori Koshien," running from July 1 to September 27, 2026, with 50 shaved ice flavors made from ingredients sourced across all 47 prefectures.