Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
From October 2, beauty brand STELLA BEAUTE is running a holiday campaign called Jewel Holiday 2026, gifting an original jewelry box with purchases of select beauty devices, including a new hair iron launching November 2, while supplies last.
Sugar Doll, the dress-up and raising game, has added a new premium gacha, "みずいろてんしちゃん。", offering angelic costumes and backgrounds through November 25, 2026, along with limited-time background packs on sale through October 13, 2026.
Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.
Tachibana E Liquors has launched the Golden Champion Lottery, a new whisky lottery limited to 466 entries, with the ultra-rare The Cask of Hakushu Heavily Peated Malt [1993-2008] as the top prize, on sale from September 16, 2026.
From December 23 to 25, 2026, Restaurant & Bar TIDE TABLE Shiomi at Tokyo Bay Shiomi Prince Hotel is holding a three-day Christmas dinner buffet themed "Cozy Bayside Christmas," featuring a live-kitchen Japanese beef and foie gras Rossini alongside roast duck, plus a sound performance show on December 24 and 25.
NC Japan has rolled out the RESONANCE update for The Tower of AION on September 16, 2026, adding a new 18-player battlefield, revamped skills and stigmas, and a merger of the Fregion and X servers, alongside a commemorative gift campaign running through October 14.
From September 4, UZUMASA KYOTO VILLAGE — Toei's Kyoto theme park — is joining Tokyo's "ODAIBA DRONE SHOW 2026," sending 1,000 drones into the night sky above Odaiba Marine Park to draw its name against the backdrop of Rainbow Bridge and promote its autumn "怪々YOKAI祭 2026." The free show runs across eight nights through September 22.
Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.
Where Winds Meet's Version 2.2 update goes live on September 16, 2026, bringing the Hidden Mountain storyline to its climax with new story chapters, two new campaigns, a wuxia extraction mode, powerful world bosses, and a Mid-Autumn Festival event.
Around 1,000 dahlias in roughly 120 varieties, some 110,000 cosmos, and kochia will color Umami Hills Park in Nara from October 3 to 12, 2026, with food stalls and local specialty sales from the four towns of Kitakatsuragi District running alongside the flowers.
Yatsugatake Agricultural College in Nagano will hold its Autumn Fest from September 19 to 23, 2026, with a real Halloween pumpkin photo spot in its flower field, an early-autumn food area, and craft booths from a cumulative 18 vendors.
Starting September 17, 2026, Yokohama Hakkeijima Sea Paradise will offer two immersive XR attractions, "Zombie Storm" and "XR Mission Ninja Breaker – Yokai Showdown," letting groups of up to six battle zombies and yokai indoors at no extra cost with a Free Pass.