Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
A POP UP SHOP marking the 5th anniversary of the light novel Secrets of the Silent Witch runs at Shinjuku Marui Annex from October 24 to November 8, 2026, and an online lottery is also planned.
Sekai Ennichi (世界縁日), a free outdoor festival of food, culture, music, and performances featuring stalls themed on countries and regions around the world, will be held at Nakanoshima Park in Osaka from October 10 to 12, 2026.
To mark World Watch Day on October 10, Shellman holds a two-day special watch sale, "Mechanical Watches Embodying Beauty and the Universe," at the Premium Room on the 9th floor of Hanshin Umeda Main Store, featuring CVDK, Louis Moinet, Armin Strom, and Wempe.
SINN PURETÉ has fully renewed its AG skincare series for the first time in five years. The new AG Concentrate Lotion b (¥4,950) and AG Concentrate Serum b (¥8,800), both tax included, go on early release on October 9, 2026, ahead of a general release on February 2, 2027.
Skechers releases Skechers Garage on October 9, 2026, a kids' sneaker with a clear garage built into the midsole that holds two toy mini cars. It is priced at ¥8,690 (tax included).
The puzzle game Snoopy Drops is holding a PLAZA collaboration event titled "PEANUTS in NYC -The City Has It All!-" from October 9 to October 19, along with a prize campaign for a PLAZA-exclusive SUBWAY SERIES drawstring pouch.
Pre-orders have opened for the physical edition of Starship Troopers: Ultimate Bug War! on Nintendo Switch 2 and PlayStation 5, priced at 6,468 yen (tax included) and scheduled for release on January 28, 2027.
The idle idol development RPG STELLAR IDOL PROJECT has added the new outfit 大音師あやな【レディー＆メイデンス：RM】 via limited-time gachas that began October 9, 2026, and a limited ASMR voice drama comes as a purchase bonus.
A commentary video on the visuals of the action RPG Stupid Never Dies, coming to PlayStation 5 and PC (Steam) on October 22, 2026, is now available as episode 4 of the DEEP BITE series on SEGA's official YouTube channel.
Shobido's SUPIYA hair color gel comes in 30 shades and washes out with shampoo for a one-day hair color change. It goes on sale October 9, 2026 at the official online shop 粧美堂ONLINE STORE for ¥1,320 each (tax included).
Tokyo Age Dorayaki (東京揚げどらやき), a fried take on the classic Japanese sweet, opens its first franchise store inside Kyobashi Station in Osaka from October 13 to 16, 2026, with the new signature item Meibutsu Kinako Mamire.
Rides & Relics, the fourth DLC for the quirky museum management sim Two Point Museum, is now available on PlayStation 5, Xbox Series X|S, and PC (Steam), letting players restore an abandoned amusement park. The Nintendo Switch 2 version will follow later.