Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
LINE Majimaji, the magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters, adding Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody as playable magic cards, plus login bonuses and collection events, running through October 16, 2026.
Lineage M is launching two new pieces of limited-time content from September 16 to October 7 — the mini-game Twilight Mountain Defense, where players defend against waves of monsters with summoned allied heroes, and Ziggurat Season 6, a battle-royale PVP mode where players from every server compete under equal stats.
Shogakukan is holding a pop-up shop for the manga The Seven Knights of the Marronnier Kingdom at Kinokuniya Shinjuku Main Store from October 2 to 25, 2026, ahead of the anime's October 3 debut on NHK E-Tere, selling new merchandise featuring Nao Iwamoto's original illustrations, with additional stops planned in Nagoya and Osaka.
Movic is releasing a new Metallux Badge Collection featuring Metaphor: ReFantazio, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around October 10, 2026.
From October 1, 2026, Miyazu Harbor and Amanohashidate MEZZO ALL SUITE VILLAS — two exclusive-use villas in Kyoto — offer a stay plan pairing waterfall bathing at Kanabiki Falls, the only waterfall in Kyoto Prefecture on Japan's Top 100 Waterfalls list, with a wood-fired tent sauna that reverses the usual warm-then-cool order.
Cheesecake brand Mr. CHEESECAKE brings its traveling pop-up store, Mr. CHEESECAKE YOUR CITY, to GRANDUO Tachikawa from September 23 to 29, 2026, featuring the signature Classic flavor, a pop-up-exclusive Strawberry flavor, and the permanent-store-exclusive CREAMY BAKED CHEESECAKE.
From October 2 to 4, 2026, Osaka's Namba Square hosts "SHiNWA ni Negai wo — Craft the Future," a three-day event bringing Namahage drummers from Akita, roughly 1,400-year-old Konparu school Noh, and about 400 years of Osaka daikagura and lion dance to the plaza, alongside regional food stalls and a hands-on lantern-painting workshop.
NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is marking the sixth chapter of its Naruto Uzumaki Birthday Festival 2026 with the "Shinobi-Zato Autumn Festival," featuring an original bon dance and festival stalls on Saturdays, Sundays, and holidays from October 10 to November 29, 2026.
Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.
Nittoh Tea has teamed up with Yellow Monkey Brewing on CHA-GASUMI, a limited-quantity Hazy Tea Ale made with Assam and Uva tea leaves, going on sale September 19, 2026, with a pop-up appearance at Moon Art Night Shimokitazawa from September 21 to 23.
Universal Studios Japan will host its 26-hour New Year's event, "NO LIMIT! Countdown 2027 – Discover U!!!", marking the park's 25th anniversary, from December 31, 2026. Tickets go on sale in stages starting October 7, with general sales opening November 4.
From September 23 to 29, 2026, N.Y.C.SAND, popular at Daimaru Tokyo for its melty caramel, opens a pop-up shop at Daimaru Umeda, offering a limited-quantity "N.Y. Chestnut Cassis Caramel Sandwich" alongside its classic caramel sandwich and gift box.