Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Thank You Mart is releasing a second collaboration with the beloved goods brand SWIMMER, featuring 20 retro fancy-themed items priced at 390 yen each (429 yen tax included). In-store sales begin in early May 2026, with online pre-orders now open.
All 12 members of idol units Six Gravity and Procellarum from Tsukiuta. are joining the NuiPal plush series, dressed in their 10th anniversary illustration costumes, with pre-orders now open.
The smartphone cooking game Usamaru Kitchen is running a late-April limited stage from April 15 to April 30, 2026, offering new and revival costumes alongside seasonal ingredient login bonuses.
The "Wisteria Garden" at Red Hill Heather Forest in Tsu City, Mie Prefecture opened for the season on April 11, 2026, showcasing around 80 wisteria plants of 13 varieties — including 22 magnificent trees over 60 years old transplanted from the foothills of Mt. Fuji and a rare golden-leaved long wisteria.
A Sanrio Characters collaboration version of the popular Air-In Fuji Eraser is set to go on sale May 29, 2026. The limited edition comes in four gift box sets featuring two erasers each, with designs based on Hello Kitty, My Melody, Little Twin Stars, and Pompom Purin.
Asahi Beer has released a new canned shochu highball made with barley tea through its "Asahi Fantasy Development Bureau" test sales site, available in limited quantities starting April 14.
Specially designed Hanshin Tigers cans of Asahi Super Dry and Asahi Draft Beer go on sale from April 28, available in limited quantities in areas primarily around the Kinki region.
Bel Amer Kyoto Bettei, a Kyoto-based chocolate specialty brand, has unveiled a refreshing seasonal lineup of Japanese-inspired sweets and chocolates celebrating the flavors of spring and summer.
BISTRO CHURA in Shinjuku Sanchome is bringing back its popular Umamo dishes as three new limited-time menu items from April 14. The dishes feature algae-based Umamo — known for its intense, bottarga-like umami flavor — fused with Okinawan and French cooking styles.
A limited-time pop-up store celebrating the 2nd anniversary of Bunnimals and the release of the Roza 1/7 Scale Figure will be held at Volks Akihabara Hobby Heaven 2 from April 23 to May 10, 2026.
Burger King's food truck tour "KING ON TOUR 2026" is returning, with the first leg making its debut in Miyazaki City in April, Saga City in May, and Yamaguchi City in June.
CLASSIC Samgyetang, a specialty samgyetang restaurant in Shibuya, Tokyo, has relocated and reopened on April 15, 2026. The restaurant blends Korean traditional cooking with herbal medicine wisdom and Japanese seasonal sensibility for a nourishing dining experience.