Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Starting July 2, 2026, Maison Margiela Fragrances presents "Memory Overlay," a new fragrance experience that layers two REPLICA scents to create a personal collage of memories.
MANDARAKE, the iconic subculture destination, opens its Omiya store on June 27, 2026, on the 8th floor of Omiya Raccoon, featuring a grand opening sale and exclusive collaboration merchandise.
MASCOMPANY, a Korean headwear brand, is releasing five new cap models from July 1, 2026, featuring a vintage-wash aesthetic that makes new caps feel like treasured thrift-store finds.
A popup store for TV anime Medalist, featuring new merchandise with a flower garden illustration, opens at Shinjuku Marui Men 8F from July 4 to July 12, 2026.
Mermaid Closet, a swimwear brand designed for lolita fashion lovers, will open a limited-time pop-up at Laforet Harajuku's "Ai to Kyouki no Market - 'LOVE & MADNESS' MARKET" event from July 1 to July 31, 2026.
MIKOTO-MATSURI (命音祭), an immersive wellbeing festival fusing Japanese tradition with art and technology, comes to Kanda Myojin Shrine on July 4, 2026, featuring 10 artists and an eight-stage immersive program.
Smilegate Megaport has opened global pre-registration for the new time-travel RPG MIRESI: Invisible Future, developed by CONTROL9, to mark the studio's participation in Anime Expo 2026. In-game rewards scale with the number of pre-registrants.
Asahi Soft Drinks is launching "Mitsuya Cold Japanese Pear," a refreshing sparkling beverage made with Japanese pear juice and domestically sourced Japanese pear extract, available nationwide for a limited time from July 7 through around October.
The latest addition to art director Fujisaki Takuma's popular Mogol Mutant series arrives as a big-size carabiner hanging charm. Pre-orders are now open ahead of the October 2026 release.
Moomin Valley Park in Hanno, Saitama is hosting the summer event "Water Play in Moomin Valley" from July 3 to September 6, 2026, with exclusive cool menus, new goods, and a cool towel giveaway for kids.
Shiraraso Grand Hotel in Shirahama, Wakayama is launching a hotel-guest-only nighttime beach program called "Moon & Wave Beach," running from July 1 to August 31, 2026, offering an evening of relaxation with the sound of waves, moonlight, and local Wakayama drinks.