Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Fashion brand ANNA SUI teams up with the Puella Magi Madoka Magica film for a collection of bags, wallets, jewelry, and accessories, which will be available to order through Marui's online store, with samples on display at the Yurakucho, Hakata, and Namba Marui stores.
From September 25 to November 17, 2026, Anniversaire Cafe Omotesando hosts a limited-time fair, "AUTUMN Sweets Collection," bringing together chestnut, pear, apple, sweet potato, and grape flavors across two reservation-only afternoon tea sets, plus new desserts, cakes, and drinks.
Armani/Ristorante's 11th-floor Lounge Bar in Ginza introduces an autumn edition of its popular afternoon tea and aperitivo box starting September 16, featuring chestnut, grape, apple, fig, sweet potato, pumpkin, and other seasonal ingredients.
BIRKENSTOCK is opening its first directly managed store in the Nagoya Station area inside Takashimaya Gate Tower Mall on September 15, 2026, marking the brand's second store in Nagoya with a full sandal-to-shoe lineup and a store design inspired by its anatomical footbed.
To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.
Bufff is making its first appearance at TOKYO GAME SHOW 2026, running September 19 to 21 at TKP Tokyo Bay Makuhari Hall, with a "mini JAMMM" booth in the Family Game Park's "Manabiba!" area where kids can turn their own drawings and photos into an original game.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 2," offering new Royal Costumes for Masaoka Shiki, Matsuoka Yuzuru, Yoshii Isamu, and Suzuki Miekichi, running through September 25th, 2026.
From September 16, Cerulean Tower Tokyu Hotel's Pastry Shop is selling a Halloween-only trio of sweets featuring pumpkin, chestnut, and Anno sweet potato, available for takeout, for eat-in at the hotel's Garden Lounge Zabou and Garden Kitchen Caramelo, and as part of a limited-time stay plan.
Chichibu Yumoto Buko Onsen in Yokoze, Saitama Prefecture, is introducing a "Kannon Loryu" sauna session and a "Chichibu Fudasho Bath" from September 18 to 30, 2026, plus original goshuincho bands sold at half price to pilgrims who have completed all 34 Chichibu Fudasho temples, to mark the final months of the once-every-12-years Chichibu Fudasho Year of the Horse Grand Kaicho, which runs through November.
CHILLAXY, a Japan-born CBD brand, opened CHILLAXY CBD DISPENSARY in Ikebukuro on September 11, its fifth store overall and third in Tokyo.
Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.
Self-care brand EKATO is opening "EKATO RITUAL HOUSE," a limited-time concept store in Harajuku/Jingumae, from September 30 to October 11, 2026, letting visitors try its skincare, body care, and inner care products through hands-on experiences, a themed café, and reservation-only treatment content.