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NY-born brownie specialty store Fat Witch New York launches its Halloween Collection on September 15 at its Shimogamo (Kyoto) and Daikanyama (Tokyo) shops and online store, featuring monster-themed packaging, three seasonal flavors, and a new one-year "Brownie Passport" program.
Track maker picco and illustrator kiato have created "POP DAYS!," FUJIYA CO., LTD.'s first original Vocaloid song themed around Pop Candy, with the music video premiering on YouTube September 15 alongside a new Muscat flavor for Pop Gummi and Pop Candy Bag.
From September 16 to October 20, 2026, bag brand FUMIKODA holds a pop-up event at Daimaru Tokyo store to mark its 10th anniversary, featuring limited-quantity anniversary sets built around its popular business backpacks and bags, plus the first showcase of a new color for its "MARINA" box tote bag.
Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.
Bandai Namco Experience is holding the "THE IDOLM@STER Gakuen After School Campaign in Namco" from September 25 to November 1, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive Temari Tsukimura prize figure, a new-illustration promotion card bonus, and additional prize items arriving throughout September and October.
Character collaboration brand GARRACK is preparing four new smartwatch models inspired by the main characters of TV anime Mushoku Tensei: Jobless Reincarnation, with a release planned for late October. Further details will be announced soon on GARRACK's official social media accounts.
Opening Wednesday, September 16, 2026, the new GENDY Aoyama store moves to a fresh address along the same Kottodori street, debuting a "luxury, but not loud" interior alongside a store-exclusive Premium Bitter Caramel Bar.
A 1/7 scale figure of Vector from Girls' Frontline 2: Exilium in her Tactical Bunny Ver. outfit, produced by Kotobukiya, is now available for pre-order at AmiAmi, priced at 23,100 yen (tax included) with a planned release in May 2027.
Starting October 1, Haikyu!! returns to All Hearts Company's bakery brands for a second collaboration spanning six schools, with new trading acrylic blocks, can badges, keychains, a toast plate, and a tumbler available in stores through November 17 and via the GK Store online shop through November 24.
From September 23 to October 20, 2026, Hankyu Umeda Main Store's 4th floor Shoes Gallery hosts the "2026AW SNEAKER FAIR," featuring loafer and mule sneakers from brands like Ash and Cole Haan, weekly pop-ups from HOGAN, Voile Blanche, D.A.T.E., NOKWOL, and Pierre Hardy, a gathering of luxury sneakers, new UGG® and Golden Goose arrivals with on-site customization, and expert help choosing the right pair.
For two days only, October 2 and 3, 2026, Hotel Associa Toyohashi's Lobby Lounge Scenery is serving a "Black Thunder Piyorin Collab Afternoon Tea," a Halloween-themed set featuring the Toyohashi-exclusive "Black Thunder Piyorin" sweet, tied to the "Piyorin Station Fes" at Toyohashi Station's Kalmia building. A Suite Day Use Plan offering the same afternoon tea in a private suite is also available.
Tea & Cocktail Garden Lounge at Hotel New Otani Tokyo introduces a limited-time afternoon tea set starring this season's chestnuts and grapes, available through November 30, 2026. Guests can enjoy an autumn-only lineup of hotel-made sweets while overlooking the hotel's sprawling Japanese garden.