Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Kyoto confectioner Wakuden has introduced two seasonal cherry blossom sweets for spring — Haru Shizuku and Yoru Sakura — available for a limited time through its online shop.
KADOKAWA's online lottery service Kujibikido is launching a Wind Breaker online lottery featuring new original illustrations with an "eating together" theme, available from March 24, 2026.
Yagai's long-loved Oyatsu Kalpas gets a practical upgrade with a new 34g stand pack featuring a resealable zipper, launching nationwide from March 23, 2026.
A special collaboration event between 17LIVE and the beloved LINE sticker character Mofupiyo is now underway, running from March 16 to 30, 2026, with exclusive gifts and limited prizes up for grabs.
The Hana-Momo Festival in Achi Village's Tsukigawa Onsen "Hana-Momo no Sato" runs from April 15 to May 5, 2026, showcasing around 5,000 flower peach trees in three vibrant colors across a scenic mountain valley.
A two-day hands-on workshop lets participants dye their own Allbirds shoes or apparel with natural indigo, guided by master dyer Kenta Watanabe from Tokushima.
Asahi Breweries is adding a grape flavor to its "Yowanai Zeitaku" non-alcoholic cocktail taste beverage lineup, set to go on sale across Japan on April 21.
The Ritz-Carlton, Tokyo and Paris haute joaillerie maison Chaumet are collaborating on the Bee de Chaumet Afternoon Tea, running from April 1 to May 31, 2026, on the 45th floor Lobby Lounge.
The Osaka chocolaterie Cagi de rêves is running a limited-time Happy Easter Mignon Fair from March 18 to April 17, 2026, featuring a charming Easter collection centered on the theme of "mignon" (cute).
MIZKAN MUSEUM (MIM) in Handa City, Aichi, is hosting a special release commemoration exhibition tied to Doraemon the Movie: New Nobita and the Castle of the Undersea Devil. The event runs from March 27 to May 6, 2026, featuring interactive games, photo spots, and an exclusive ponzu bottle cap cover giveaway campaign.
A no-lose online lottery featuring exclusive limited merchandise celebrating VR idol group Enogu's 8th anniversary runs from March 16 to April 4, 2026.
FamilyMart has joined the Anime Tourism Association as the first retailer to do so. Starting March 17, 2026, a Durarara!!-themed wrapping store is opening in Ikebukuro, Tokyo, kicking off a nationwide initiative to turn stores into anime pilgrimage hubs.