Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
ART AQUARIUM MUSEUM GINZA is partnering with the Tokyo Metropolitan Government to introduce visitors to Edo culture through the lens of goldfish appreciation, a custom dating back to the Edo period, with a special booth inside the museum from September 14, 2026.
Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.
A Bandai Namco character goods corner called Bandai Namco Cross Spot is set to open inside TSUTAYA Aeon Town Mito Minami in Ibaraki Prefecture on September 18, 2026 — marking the concept's first appearance inside a bookstore in the prefecture.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
Sammy Networks Co., Ltd.'s PC-based pachinko and pachislot online gaming platform 777TOWN.net is distributing Sammy Corporation's Smart Pachislot BIG DREAM THE GOLDEN PUSHER app, blending slot gameplay with a medal pusher game, starting Monday, September 14, 2026.
A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).
caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
LIONA Inc. is bringing its cross-media project DARK MACHINE to TOKYO GAME SHOW 2026 at Makuhari Messe, with TGS-exclusive hands-on demos of the mecha action shooter DARK MACHINE THE GAME, talk events on its production, and a three-day special stage featuring the pro esports team ZETA DIVISION and the anime's voice cast.
Milan-based bag brand DONE! opens its first pop-up store in Japan at JR Nagoya Takashimaya from September 16 to 29, 2026, with Founder & CEO Stefania Gnutti visiting in person to introduce the brand on opening day.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
FIRE-BARI-ON, a humanoid robot project developed by BRAVE ROBOTICS, goes on display at Tokyo Innovation Base in Yurakucho from September 14 through the end of November 2026, with occasional remote-operation demos led by the development team.