Popular Shops Gather at Matsuzakaya Ueno for Eel Bento and Summer Sweets
Matsuzakaya Ueno's "Hoppetown" food floor hosts a series of weekly pop-up events throughout July, bringing together sought-after shops including 船橋屋 (Funabashiya), 舟和 (Funawa), and 亀十 (Kamejuu), alongside special eel bento for Doyo no Ushi Day and seasonal sweets.