Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
American cookie brand PUG is expanding its Boston Cookie line with three new "Bold Boston Cookie" flavors plus two summer-only seasonal cookies, rolling out at stores across Japan from Friday, August 7.
PUMA introduces "SUEDE BLOOM," a women's model within its "NEVER NOT SUEDE" campaign that pairs the classic SUEDE silhouette with faux pearl details and two styles of interchangeable laces, arriving Thursday, August 13.
A jewel-inspired afternoon tea featuring 8 sweets, savories, and an original mocktail built around Shine Muscat grapes, available September 1 through November 23, 2026 at the hotel's Main Lounge.
To celebrate its 5th anniversary, ROKU KYOTO, LXR Hotels & Resorts in Kyoto's Takagamine will host "Dive into RIMPA," a three-day event from September 11 to 13, 2026, spotlighting Rinpa-inspired culture and craftsmanship.
From August 27 to September 8, 2026, ROTOTO STORE in Tokyo's Shibuya Ward hosts the second Nara Festival, bringing together eight Nara-based brands spanning sandals, textiles, fragrance, craft gin, chocolate, dried fruit, gelato, and craft beer, plus a special participating lifestyle brand from Fukui, alongside an opening reception and limited-edition art merchandise.
A collaboration campaign between ROUND1 and Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- will run at ROUND1 locations nationwide from August 28 to November 29, 2026, featuring collaboration menus and packs, a themed room, original merchandise, capsule toys, and a bowling score campaign.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
A collaboration pop-up store featuring Sgt. Frog and Sanrio Characters opens at Tokyo Station Ichibangai's Tokyo Character Street Ichiban Plaza and the Tokyo Station Online Plaza from August 7 to August 20, 2026.
A new luxury apartment, SHOGUN PRIVATE RESIDENCE Shibuya Miyashita Park, opens on August 6, 2026, just a 2-minute walk from Shibuya Station and close to Miyashita Park. The whole-floor residence offers over 70 square meters of space and sleeps up to 6 guests.
The anime-style action RPG SoulWorker rolled out the second wave of its "Fall from Grace" Episode 3.0 update on August 6, 2026, adding a new main quest, the high-difficulty raids Last Standing and Hired Muscle, a new Core Equipment gear system, and the Mystic A.R Card War Princess Arua, alongside the limited-time Fist Seal Event running through September 3.
Starbucks® COFFEE OF THE DAY is adding its first flavored variety, Café Mocha, to the bottled coffee lineup starting Tuesday, August 18 — a bittersweet, grown-up take on a Starbucks classic.
TERAVIT, the free-to-play sandbox game where players build their own worlds, has launched the limited-time "TERAVIT Summer Seaside 2026" event on August 6, adding a beach-themed water gun battle minigame, mermaid-inspired skins, and a jewel purchase bonus campaign running through September 3.