Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
On July 25, 2026 — the day of the 49th Sumida River Fireworks Festival — Lotte City Hotel Kinshicho will hold its original summer festival "Sumida Ennichi," offering guests hands-on workshops with local Sumida artisans, retro festival food, and a limited hotel-collaboration craft beer.
This summer, Louis Vuitton marks Rencontres d'Arles with a new edition of its City Guide Arles book, a pop-up bookstore in the city, and two new Fashion Eye photobooks capturing Ibiza and Bucharest.
LUNA, the Korean makeup brand from Aekyung Industrial, has released two new products, Melted Cheek Balm, a cream-like cheek color, and Syrup Glow Tint, a glossy, long-wear lip tint.
Finnish design house Marimekko introduces new bed and bath items in soft sand, off-white, and emerald green tones featuring the Unikko print, arriving at Marimekko stores nationwide and the Japan official online store from July 17.
Marvel Rivals' Season 9, "The Mystery of Thebes," begins July 10, introducing new hero Jubilee as a Strategist, a major overhaul to the Team-Up system, a full rework of Black Widow, a new map, and a new game mode.
From July 16 to 21, Matsuzakaya Shizuoka's North Building hosts a "Gold Festival" showcasing pure gold and platinum craftworks, jewelry, and Buddhist altar fittings, including a new original pure gold koban called "Kunouzan" that depicts a famous Shizuoka view.
MAX&Co. is hosting the pop-up store "STRIPED WITH A TWIST" at Isetan Shinjuku from July 8 to 21, 2026, showcasing a playful update on classic stripes alongside three limited-edition fragrances created with Italian perfume house MAVIVE.
Meitetsu Komaki Hotel in Aichi Prefecture is holding a one-night 1980s disco-themed event called "DISCO REVIVAL! Time Slip to the 80s!!" on August 29, 2026, featuring live vocal group Sweet Voice, DJ Leaf Motif, a buffet dinner, and free-flow drinks.
MILKFED. is releasing a new collection themed around Jessie from the Toy Story series, including T-shirts, a tote bag, a pouch, and a keychain, available from July 21 at MILKFED. Shinjuku to coincide with Lumine Est Shinjuku's Toy Story - Playful Journey Collection campaign.
Four new items from the "Milky x Sirotan" collaboration get an early release starting July 24 at the "Sirotan Funwari Store" pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, alongside a companion Fujiya pop-up shop at Tokyo Gift Palette featuring Peko-chan x Sirotan sweets and goods.
Minami-Chita Beachland in Aichi will hold a special after-hours "Night Aquarium Tour" on eight dates this July and August 2026, letting visitors explore the aquarium by flashlight with a keeper as their guide.
HIPSHOP is releasing its first-ever collaboration with MINIONS on July 10, 2026, featuring a special underwear collection filled with the Minions' playful world, colorful character designs, and sizes for the whole family.