Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Asahi Beer has launched Asahi Zeidaku, a new unfiltered beer featuring a distinctive cloudiness, rich body, and deep umami. It is available in limited quantities through Asahi's test sales site "Asahi Kuuso Kaihatsu-kyoku" from March 23.
A new lineup of Bocchi the Rock! collaboration merchandise featuring original illustrations by Muuran is now open for pre-order on AMNIBUS, the character goods online shop run by arma bianca. Items include trading acrylic stands, keychains, glitter can badges, stickers, tote bags, desk mats, mug cups, and more.
Butter Butler's popular seasonal treat returns to stores on March 27, 2026, combining fermented butter and Uji matcha in a refined financier.
Image Magic's character print sheet brand Charapita has launched 14 new Chiikawa iron transfer sheet designs, available in four sizes starting from ¥385.
Yasukuni Shrine in Kudan, Tokyo has long been celebrated as a prime cherry blossom destination. With around 500 cherry trees in bloom, special evening illuminations, and a variety of traditional events, the shrine grounds come alive each spring.
Woodwork artist Shigehiro Kadena returns to CIBONE CASE in Ginza for his eighth solo exhibition, showcasing sculptures that combine handcrafted wooden forms with magnetic structures.
A pop-up store for Ando Co., Ltd.'s Shibori Bags is coming to Cross Hotel Kyoto from March 25 to May 6, 2026, featuring 25 variations and new shibori-dyeing workshop stay plan courses.
Diane Perfect Beauty's popular summer-limited Extra Fresh & Repair shampoo and treatment set returns on April 1, 2026, featuring feather keratin for UV damage repair and three fresh herbs for scalp care, with a refreshing grapefruit and peppermint fragrance.
DMM GAMES' Girls Creation -少女藝術綺譚- has kicked off the "Moulan Festival" celebration along with the raid event "Moulan's Happy Service【Precious Connections】," featuring login bonuses, multiplier campaigns, a new pickup gacha, and a limited-time raid running until March 31, 2026.
On April 4 and 5, 2026, Fuji-Q Highland will host its 3rd Sweets Walking event, inviting visitors to stroll a 1.5km cherry blossom route inside the park while sampling mini sweets at five shops, all with Mt. Fuji as the backdrop.
Village Vanguard's online store has opened pre-orders for a limited collaboration merchandise line featuring mini-character art of Rudo, Engine, Zanka, and Ryou from the TV anime Gachiakuta, running through April 5, 2026.
Häagen-Dazs Japan is releasing a new limited-edition assort box inspired by Japanese traditional sweets, featuring three flavors — Strawberry Condensed Milk, Matcha Tart, and Azuki Milk Pudding — available nationwide from March 24, 2026.