Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Naidai Unatoto is launching a limited-time "Sushi Push Pop" featuring three layers of eel and salmon sushi in a transparent cup — no chopsticks needed, perfect for hanami and food walks.
Two new restaurants are opening at Upopoy (National Ainu Museum and Park) in Shiraoi, Hokkaido, offering seasonal ohaw soup dishes, Hokkaido game meat, and local ingredients inspired by Ainu culture.
AMNIBUS has opened orders for three types of utagoe johny merchandise, including trading mini instant-style photo cards, acrylic stands, and bromide 3-piece sets, all featuring exclusive cast photography.
A Japan-limited edition design, WAKuKu (Macha Shibainu), joins the popular plush mascot series and will be available first at a Kiddy Land Osaka Umeda pop-up store from March 14 to 22, 2026, followed by nationwide general sales from March 23.
Yojiya's third Yojiko character goods collection, the "Yojiko to Lunch Time" series, goes on sale March 16, 2026, featuring 8 cute lavender-and-yellow themed items including lunch totes, food containers, and more.
A combined specialty shop featuring YORKYS Creperie's mochi crepes and PIECE OF BAKE's fresh donuts is opening at the Chunichi Building B1F in Sakae, Nagoya on March 18, 2026.
On April 4, 2026, a procession of participants dressed as yokai will march through Asakusa Rokku Broadway in the Asakusa Hyakki Yako Parade, presented by YOKAI Immersive Experience Exhibition TOKYO – Imagination of Japan. Costume participants can apply to join the free parade, and a cherry blossom fragrance collaboration with brand Hatenkou is also planned.
Japan's popular green tea brand Ayataka, which achieved record-high sales volume in 2025, is rolling out four new and renewed products starting spring 2026, including a functional food hojicha and the brand's first-ever mineral-infused green tea.
A second wave of Back to the Future merchandise from GreenFlash is now available for pre-order via Village Vanguard Online, featuring a VHS tote bag set, tie bar, rocks glass, compact mirror, rubber keychains, trading can badges, die-cut stickers, postcards, and a clear file set. Orders close March 23, 2026.
A new lineup of Bread Thief character goods is now available for pre-order on Village Vanguard Online, featuring bread-shaped sticky notes, magnet sheets, a leather bookmark, a Jetstream multi-pen, pin badges, and mini handkerchiefs. Orders close on March 23, 2026.
Starting March 10, 2026, Cafe Kaila's Maihama branch at Ikspiari is offering a spring afternoon tea set — limited to 8 guests per day, with a tiered stand full of sweets, savories, and a mini acai bowl, plus unlimited drinks.
San-X's popular Chickip Dancers characters are now available in a limited Surprise Box subscription service, with two plan options starting March 10, 2026.