Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Muscle Mart, an experiential pop-up convenience store where muscular staff hand out free muscle-shaped bread, opens in Shibuya on March 28 and 29, 2026, offering seven unique muscle-themed experiences centered around skim milk.
A new mini cushion from Nitori DecoHome features a cute hermit crab hiding inside a soft-serve ice cream cone. Now available exclusively on Nitori Net, with in-store sales at DecoHome locations starting in late April 2026.
An experience-based food festival themed around "noujiru" — the brain chemicals that surge when excitement peaks — is coming to Bellesalle Akihabara for three days in May 2026. Admission is free.
A new macaron born from the meeting of a world-class patisserie and Saga's fermentation culture — Macaron Miso de Saga goes on sale in March 2026 at PIERRE HERMÉ PARIS Wataya Bessou in Ureshino, Saga.
A limited-time Pompompurin-themed cafe celebrating the character's 30th anniversary is set to open at three venues in Tokyo and Osaka from March 19, 2026, offering photogenic character-themed food, desserts, and drinks.
A new lineup of merchandise for the original TV anime Princession Orchestra has gone on sale, featuring Princess Viola and Princess Neige on items such as acrylic stands and pin badges.
Purin Honpo, a pudding specialty shop committed to Hokkaido-sourced ingredients, is bringing back two popular spring-limited puddings — the Amaou Strawberry Pudding and the Sakura Pudding — through around May 2026.
Quiz RPG: The World of Mystic Wiz has launched its 13th Anniversary CrossOver HEART of ART event, bringing new characters, gacha, and a range of celebration campaigns to mark 13 years of the beloved mobile game.
A collaboration event between the mobile game Quiz RPG: The World of Mystic Wiz and RED° Tokyo Tower, the digital amusement park beneath Tokyo Tower, is set to take place from April 3 to April 19, 2026.
Good Smile Arts Shanghai has announced 1/7 scale finished figures of Rei Ayanami and Asuka Shikinami Langley from Rebuild of Evangelion, based on illustrations by Yoshiyuki Sadamoto. Both figures are priced at 18,600 yen each and are scheduled for release in March 2027.
Rokumei Coffee, a specialty coffee brand that originated in Nara, is opening its second Tokyo location at Shibuya Scramble Square 2F on March 5, 2026. The new shop features an exclusive seasonal blend and new pastry items.
SABUROMARU Distillery has released a limited single cask whisky featuring Sun Shangxiang from Romance of the Three Kingdoms 8 Remake, with only 211 bottles available via lottery.